Manager, Brand Events & Public Relations

Key Responsibilities

· Set the Brand Events & PR strategy, aligning priorities and plans with business objectives and brand direction.

· Lead earned-media strategy, media relations, press content, interviews, events and proactive storytelling.

· Protect brand reputation through issues monitoring, crisis preparedness and timely, brand-consistent responses.

· Lead brand and product launches, events, pop-ups and premium experiences from concept to evaluation.

· Develop sponsorships and strategic partnerships that strengthen brand relevance, visibility and engagement.

· Direct agencies and suppliers through clear briefs, timelines, budgets and quality standards.

· Lead and develop the team, set priorities and allocate resources effectively.

· Partner with internal functions and regional/HQ teams to deliver integrated, brand-consistent initiatives.

· Manage budgets, procurement, approvals and compliance requirements.