Manager - Branding & Communication
Posted Updated
Description
<p style="font-family:Satoshi;"><strong style="margin:0px;padding:0px;border:0px;vertical-align:baseline;color:rgb(18,18,36);">Key Responsibilities</strong><br /><strong style="margin:0px;padding:0px;border:0px;vertical-align:baseline;color:rgb(18,18,36);">1. Brand Strategy, Architecture & Positioning</strong><br />Define and own the enterprise-wide brand strategy and architecture across businesses.<br />Establish and steward brand positioning, value propositions, and messaging frameworks aligned to corporate strategy.<br />Ensure cohesive brand narrative across corporate, product, and field communications.</p><p style="font-family:Satoshi;"><strong style="margin:0px;padding:0px;border:0px;vertical-align:baseline;color:rgb(18,18,36);">2. Integrated Marketing & Communications Governance</strong><br />Plan and govern the integrated communications and content calendar across digital, social and on-ground channels (LinkedIn, Instagram, WhatsApp, YouTube, events).<br />Ensure consistency of messaging, regulatory compliance, and adherence to approval processes across stakeholders.<br />Balance long-term brand building with business-led and campaign-driven communication priorities.</p><p style="font-family:Satoshi;"><strong style="margin:0px;padding:0px;border:0px;vertical-align:baseline;color:rgb(18,18,36);">3. Product & Trade Marketing Communications</strong><br />Translate product and portfolio strategies into comprehensive launch plans, campaigns, detailers, sales toolkits, and field communication assets.<br />Partner with Product Management Teams (PMTs) and Sales leadership (RSMs/ASMs) to enable effective field execution.<br />Drive differentiation, adoption, and recall at key points of influence and sale.</p><p style="font-family:Satoshi;"><strong style="margin:0px;padding:0px;border:0px;vertical-align:baseline;color:rgb(18,18,36);">4. Corporate Reputation, PR & Stakeholder Communications</strong><br />Corporate storytelling across brand films, microsites, annual report narratives, and leadership communication platforms.<br />Lead media relations, awards, leadership speaking opportunities, and thought leadership initiatives.<br />Support investor-facing and key stakeholder communications to strengthen credibility and trust.</p><p style="font-family:Satoshi;"><strong style="margin:0px;padding:0px;border:0px;vertical-align:baseline;color:rgb(18,18,36);">5. Agency, Partner & Budget Management</strong><br />Lead briefing, evaluation, and performance management of external partners including creative, digital, video, media, and event agencies.<br />Manage marketing budgets with a focus on efficiency, effectiveness, and measurable impact.</p><p style="font-family:Satoshi;"><strong style="margin:0px;padding:0px;border:0px;vertical-align:baseline;color:rgb(18,18,36);">6. Process, Governance & Measurement</strong><br />Institutionalize brand guidelines, content QA processes, version control, and centralized asset libraries.<br />Establish measurement frameworks to track brand health, demand generation, and sales enablement effectiveness.<br />Drive continuous improvement through analytics, insights, and post-campaign reviews.<br /><strong style="margin:0px;padding:0px;border:0px;vertical-align:baseline;color:rgb(18,18,36);">7. Packaging & Label Governance</strong><br />Set, defend, and evolve packaging and labelling guidelines; review and approve artworks.<br />Prioritize and manage timelines across packaging/labels versus other marketing collaterals in coordination with the design team.</p><p><br style="font-family:Satoshi;" /><br style="font-family:Satoshi;" /></p>