Manager - Business Analytics

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Job Description

Senior Manager - Business AnalyticsThis position is responsible for building and implementing solutions to drive the performance analytics initiatives for the Ecommerce vertical of the business.
Must have Excel experience. Good to have Python experience.

• Manager Analytics will be responsible for building and implementing data solutions to drive marketing

analytics initiatives
• Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces
• Assess current practices and enhance to improve efficiency
• Measure ROI of online marketing campaigns
• Monitor budget distribution and performance of ad campaigns
• Establish new data gathering and analysis techniques within the organization
• Drive data based decision making by providing actionable insights from customer behaviour and buying
patterns and engagement across various touch points
• Conduct competitive research and analyze benchmarking data