Manager - Business Campaigns & Analytics

Key responsibilities

• Apply quantitative methods to manage and analyze large datasets, conduct analysis, formulate insights, and summarize findings for management.

• Utilize SQL, SAS, R, Python, and other analytical tools to design analyses and measure key metrics.

• Use data mining techniques and programming skills to build analytics models to identify business opportunities and improve predictive ability.

• Support product teams to identify acquisition and sales growth opportunities and develop strategies to increase sales, profitability, customer retention, and cross-sell through marketing campaigns & analytics.

• Translate business requirements into conceptual, logical, and physical data models. Must also understand and articulate the processes, concepts, and components of Leads, Channel & Campaign Management.

• Proven track record of delivering successful high impact business insights that empower leadership to refine strategic.

• Strong programming skills in SQL and Python and other relevant languages

• Familiarity with data visualization (e.g Tableau, Power BI) and reporting frameworks.

• To ensure alignment to the Division and Bank’s strategic intent and goals for each Financial Year.

Qualifications and Experience

• Bachelor's or Master's degree in Computer Science, Data Science, Engineering, or a related field

• 5+ years of experience in date engineering, data science, or analytics roles, with a focus on business analysis

• Excellent communication and interpersonal skills, with the ability to bridge the gap between technical and business teams.