Manager – Business Control, (Commercial)

A. PROFILE

Role Title: Manager – Business Control, (Commercial)
Reporting to: Senior Manager, Business Control (Commercial)
Division: Financial Planning & Performance Management
Department / Section: Finance

B. CONTEXT

Purpose: Act as a strategic finance business partner to Commercial functions, providing financial planning, performance management, investment governance and profitability analysis to drive sustainable growth, revenue maximization and cost efficiency across Marketing, Sales & Distribution, B2B, Digital, and Mobile Financial Services (MFS).
Context: Finance Department sets a strategic direction and runs day-to-day operations of all finance, procurement and supply chain activities. Finance Department also ensures the company growth plans are managed from a financial perspective and profit targets are achieved within an acceptable level of risk.

C. ROLE ACCOUNTABILITIES

Financial Planning & Forecasting

• Lead Annual Operation Plan (AOP) development for Commercial functions.
• Prepare monthly latest estimate (LE) and rolling forecast submissions.
• Develop cost-driver-based planning models for Marketing, S&D, B2B, Digital and MFS activities.
• Monitor actual spending and revenue performance against budgets and forecasts.
• Access financial risks and opportunities and recommend mitigation actions.
• Support strategic planning and commercial growth initiatives through financial analysis.

Cost Ownership & Financial Control

• Own financial control of Commercial OPEX.
• Manage provisions, accruals, and month-end financial closing activities.
• Review and approve commercial spending requests and budget utilization.
• Ensure compliance with financial policies, procurement guidelines and internal controls.
• Monitor marketing investments, sales incentives, agency costs, distribution expenses and price and promotion changes.
• Identify opportunities to improve cost efficiency and spending effectiveness.

Monthly Financial Performance Management & Business Analysis

• Conduct detailed analysis of Commercial revenue, cost and profitability performance.
• Lead monthly performance reviews with commercial leadership teams.
• Analyze customer acquisition, retention, distribution productivity, and campaign effectiveness.
• Evaluate return on investment (ROI) for promotional and marketing activities.
• Identify performance gaps and recommend improvement initiatives.
• Develop dashboards and KPIs to support management decision-making.

Governance, Investment Control & Risk Management

• Evaluate commercial investment proposals and business cases.
• Present and review business cases through Investment Control (IC) forums.
• Conduct post-investment reviews to ensure benefits realization.
• Validate commercial savings initiatives and revenue uplift projects.
• Support implementation of financial controls and governance processes.
• Ensure commercial investments align with strategic business priorities.

Stakeholder Management & Business Partnering

• Serve as a trusted finance partner to respective CXOs and leadership teams.
• Support commercial decision-making through financial insights and scenario analysis.
• Participate in operational reviews, investment discussions and vendor negotiations.
• Collaborate with commercial, procurement, technology, and corporate finance teams.
• Drive financial accountability and business value creation across commercial functions.
• Facilitate monthly performance calls and governance forums.

Specialized Commercial Finance & Value Creation

• Develop B2B product profitability models and investment assessments.
• Analyze cost to revenue ratios and profitability by product, segment, and customer.
• Build regional P&L models and support cluster way of working (CWOW) implementation.
• Evaluate market and distribution performance through benchmarking analysis.
• Analyze competitor distribution footprint, pricing, promotion intensity, and visibility metrics.
• Conduct regional and channel-level benchmarking including APRU, subscriber penetration, POS productivity and market share analysis.
• Support investment prioritization and commercial growth transformation initiatives.

D. KEY PERFORMANCE INDICATORS

• Budget / Forecast Accuracy
• Commercial Opex efficiency / Achievement
• Marketing ROI
• B2B product profitability growth
• Revenue growth achievement
• Regional P&L performance
• Savings realization vs Target
• Investment ROI delivery
• Stakeholder satisfaction score

E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with:
Internal: Works closely with senior management, finance teams, and other business units to drive performance and support strategic initiatives.
External: Interact with external auditors or consultants as needed for performance reviews or process improvements

Decision Making

• key insights and recommendations to senior management to support strategic decisions.
• Makes decisions on process improvements and financial modelling to enhance Financial Planning and Performance Management.

F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

• 3-5 years of experience in financial management, business performance analysis, or strategic planning, with at least 3 years in a manager role.
• At least 2 years of experience in Telco industry

Minimum Entry Qualifications

• Bachelor's degree in finance or related field: accounting, reporting, controlling, statistics
• Professional qualification like MBA, ACCA, etc.