Manager, Buying - UGG

This role is responsible for pre-season assortment and in-season sales performance management for Omni channels:

Omni channel assortment strategy and product mix, channel assortment by segmentation by store size.
Channel exclusive styles request and channel GTM alignment and execute.
Maximize in-season performance and product gross margin through active monitoring, assortment optimization, and cross-functional action on risks and opportunities

30% Channel Strategy, Assortment Ownership, and Merchandising Execution

Provide channel-specific insights (consumer trends, performance, competition) to shape merchandising strategy
Own assortment product mix by channel, ensuring clear architecture across category, price ladder, and lifecycle
Define channel-exclusive styles and key items to support differentiation and brand heat
Develop key looks (head-to-toe outfits) by store tier to elevate product storytelling and retail execution
Translate China range into commercially viable assortment for channel
Own discount guidance, ensuring alignment with sell-through and inventory strategy
Drive gross margin (GM) and profit management, balancing full-price sell-through, markdown strategy, and brand positioning
Ensure alignment between assortment decisions, pricing strategy, discount plan, and financial targets

50% In-season Performance & Agile Optimization

Monitor in-season product performance (sell-through, margin, weeks of supply) across channels
Adjust assortment dynamically based on sell-through trends and consumer response
Identify key winners and risks, and drive timely actions (chase, exit, rebalance)
Continuously optimize full-price sell-through and markdown efficiency to protect profitability
Proactively identify slow-moving products and structural risks
Define and lead discount strategy and markdown actions to clear inventory while protecting brand value
Align closely with CM / Sales / Planning teams on execution of promotion and liquidation plans
Ensure healthy lifecycle management across full-price and markdown phases

20%

Team development and management
Cross-functional Collaboration
Act as the key bridge between Finance, Merchandising, Planning, Sales, and Marketing
Ensure end-to-end alignment from assortment strategy to sales execution
Provide actionable inputs to:
Demand Planning → forecasting logic
Allocation → inventory deployment priorities
Marketing/VM → storytelling and campaign focus

See also