Manager - Community & Influencer Marketing

Responsibilities:

• Identify and build relationships with the people shaping conversations in recruitment, including founders, industry experts, coaches, consultants, creators, and community leaders.
• Own influencer collaborations end to end, from identifying the right voices and developing ideas to briefing, content creation, distribution, and performance measurement.
• Build programs that turn one-off collaborations into lasting relationships through expert content, interviews, thought leadership, product advocacy, and shared initiatives.
• Grow Recruiterflow's presence across social platforms and professional communities through engaging content, relevant conversations, and authentic participation.
• Bring recruiting professionals and customers together through community initiatives that encourage knowledge sharing, peer learning, and ongoing engagement.
• Work with Product, Product Marketing, Content, and Customer Success to bring industry experts and customer voices into product conversations, campaigns, and educational content.
• Stay close to industry conversations, emerging creators, competitor activity, and community sentiment. Turn what you learn into ideas for marketing and product.
• Find creative ways to extend the impact of influencer and community content across organic social, campaigns, events, and other relevant channels.
• Track performance across audience engagement, brand visibility, advocacy, referrals, and business opportunities. Use these insights to improve programs and guide future investments.

Great If You've Achieved This:

• Built or grown a brand's presence through influencer marketing, social content, or community-led initiatives.
• Developed successful collaborations with creators, industry experts, or thought leaders, from initial outreach through execution and results.
• Created content and conversations that attracted the right audience, encouraged participation, and generated organic visibility.
• Built or nurtured professional communities, ambassador networks, or advocacy programs.
• Demonstrated how influencer, social, or community programs contributed to brand growth, qualified engagement, referrals, or business opportunities.
• Combined creative thinking with hands-on execution, strong relationship management, and a data-driven approach to improving results.

What You Will Achieve in 90 Days:

• Develop a strong understanding of Recruiterflow, our customers, and the voices, platforms, and communities influencing the recruitment industry.
• Identify priority influencers, creators, and communities, and build an engagement strategy around the audiences we want to reach.
• Establish initial industry relationships and launch the influencer collaborations and community initiatives.
• Build a clear plan for strengthening Recruiterflow's organic presence, industry engagement, and advocacy.

What You Will Achieve in 180 Days:

• Establish a network of credible industry voices and advocates who regularly collaborate with and contribute to Recruiterflow's presence in the market.
• Build a repeatable influencer and community program that generates valuable content, relevant conversations, and sustained engagement.
• Strengthen Recruiterflow's organic reach and recognition among recruitment business owners and decision-makers.
• Demonstrate measurable impact through relevant audience growth, engagement, brand mentions, advocacy, referrals, and community-influenced opportunities.