Manager - Content & Social Media - Automotive

Job Responsibilities:

- Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms.

- Create content calendars that balance brand storytelling, product highlights, community culture, and real-world riding experiences.

- Conceptualize and produce content reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes.

- Manage creators, photographers, filmmakers, agencies and internal stakeholders.

- Be the voice of the rider community engage, respond, listen, and bring insights back to the brand team.

- Track performance: reach, engagement, followers, BSQ lift, ORM sentiment and continuous improvement.

- Spot cultural trends early and translate them into relevant content ideas.

- Own social media budgets and content production timelines.

Stakeholders:

- Internal: Sales team, Brands Teams

- External: Agencies