Manager - Copywriting, Sports

The Sports Copywriter will be responsible for creating compelling, fan-first content across on-air promotions, digital platforms, social media, and marketing campaigns. The role requires a strong understanding of sports, particularly cricket, audience behaviour, and the ability to turn sporting moments and narratives into engaging, culturally relevant content across formats.

What you’ll do:

• Create engaging copy for sports campaigns, digital content, advertising, social media, and other sports initiatives
• Develop long-form content including articles, features, player stories, editorial pieces, and other storytelling formats
• Create creative taglines, punchlines, campaign messaging, and promotional copy tailored to the target audience
• Script and storyboard content for videos, teasers, promos, and other sports-related audiovisual projects
• Develop timely content around live sporting events, tournaments, athlete updates, and major sporting moments
• Translate complex sporting action, statistics, and narratives into simple, engaging, and emotionally resonant storytelling
• Stay current with national and international sports trends, particularly cricket, kabaddi, football, and Olympic sports
• Collaborate with designers, marketers, social media, video, and editorial teams to create cohesive storytelling across platforms
• Maintain consistency in brand voice, editorial quality, accuracy, and cultural relevance across content
• Edit and proofread content while ensuring quick turnaround, particularly during live matches and major sporting events
• Adapt content across different formats, platforms, audiences, and stages of the sports content lifecycle

Skills & attributes for success:

• Strong copywriting and storytelling skills, with the ability to create sharp, engaging, audience-first content
• Strong understanding of sports, particularly cricket and marquee sporting events such as IPL and ICC tournaments
• Ability to turn live sporting moments and complex ideas into clear, compelling narratives
• Strong creative instincts with excellent attention to detail
• Ability to work effectively in a fast-paced environment with tight deadlines and real-time content requirements
• Understanding of audience behaviour and content consumption across broadcast, digital, and social platforms
• Ability to adapt writing style and tone across different formats and audiences
• Strong editorial judgement, proofreading, and content-quality skills
• Basic understanding of digital and social media content formats
• Proficiency in the relevant content language(s), with strong written and spoken communication skills
• Ability to work collaboratively with creative, editorial, marketing, design, and video teams

Qualifications & experience:

• Bachelor’s degree in Mass Communication, Journalism, Literature, or a related field
• Experience in copywriting, content writing, editorial, or creative content, preferably within sports, media, broadcast, entertainment, or digital
• Portfolio demonstrating strong writing and storytelling across multiple formats is mandatory