Manager CRM Analytics (f/m/x)

You are responsible for developing and delivering CRM analyses that support both operational and strategic decision-making. By working closely with business stakeholders, you translate data-driven insights into actionable recommendations and initiatives. Beyond conducting analyses, a key focus of the role is the targeted preparation and communication of results to different audiences. In addition, you provide valuable customer and performance insights to internal teams as well as brand partners.


TASKS WITH IMPACT

• You take end-to-end ownership of analyses – from requirement gathering and concept development to implementation and stakeholder-oriented communication
• You act as the interface between data, business teams, and strategic goals, translating complex analyses into actionable recommendations
• You select appropriate statistical and AI-driven methods to generate insights, identify opportunities and risks, and support data-driven decisions
• You handle complex ad-hoc requests, structure results clearly, and provide recommendations for both operational and strategic questions
• You support operational campaign management through target group selections, performance analyses, testing approaches, and predictive models
• You develop dashboards and visualizations to communicate insights effectively to different stakeholders
• You contribute to the further development of our CRM analytics landscape, especially regarding automation, scalability, and data quality

YOUR SKILLS

We take a competency-based and fair approach to recruiting, that´s why we look beyond your experience to understand how you create impact, grow through change, and collaborate for success.

Alongside these competencies, we’re looking for the following skills:

• You hold a degree in a quantitative, analytical, or business-related field or have a comparable qualification
• You ideally bring several years of experience in data analysis, preparation, and presentation, preferably in a CRM or loyalty context
• You have experience applying statistical methods and are familiar with AI-driven analytics and automation approaches
• You have strong skills in SQL and Excel, as well as experience with analytical tools such as R or Python
• You are experienced in reporting and visualization tools such as Tableau or Power BI
• You structure complex analyses independently and communicate results clearly to different audiences
• You collaborate closely with business stakeholders and bring a strong understanding of business models and customer-centric thinking
• Very good German and English skills complete your profile