Manager - CRM
Posted Updated
Responsibilities:
- Support management in formulating CRM and partnership strategies across K11 HK sites.
- Independently manage daily CRM operations including campaign setup, member management, communications execution and CS enquiry support.
- Prepare regular and ad-hoc CRM, Sales & Operational performance reports to support business review and decision-making.
- Lead end-to-end CRM marketing campaigns, including planning, targeting, budget / cost estimation, execution, T&Cs, communications and post-campaign review.
- Maintain and support CRM-related systems.
- Liaise with internal departments and third parties on the development and deployment of CRM programs and other marketing communication materials
- Drive CRM system enhancement and process optimization projects to improve operational efficiency and customer journeys.
Requirements:
- Degree holder with at least 6 years’ hands-on experience in CRM, Loyalty Programme, Retail Marketing or Mall Operations.
- Proven experience in CRM campaign execution, member operations, reporting, partnership, system coordination and stakeholder management.
- Professional, mature and detail-minded with strong ownership and accountability.
- Strong analytical mindset and business acumen; able to interpret CRM, sales and campaign performance data.
- Able to work independently, prioritize multiple workstreams and deliver under tight timelines in a fast-paced retail environment.
- Self-motivated, proactive and solution-oriented with strong communication skills.
- Proficient in both written and spoken English and Chinese.
- Experience with CRM / Loyalty systems, campaign platforms or dashboard tools is preferred.
- Mall, Retail, Loyalty Programme or Property Industry experience would be an advantage.
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