Manager – D2C

# Manager – D2C ## Company Overview BECO is a revolutionary home care brand committed to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, providing environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, BECO aims to make the world a better place, one home at a time. ## Job Summary The Manager – D2C will be responsible for overseeing and driving the growth, performance, and profitability of BECO’s online direct-to-consumer business. This role involves managing Shopify operations, optimizing the customer journey, leveraging data analytics, and coordinating cross-functional teams to enhance website performance, customer experience, and revenue. The ideal candidate will possess a data-driven mindset, technical proficiency in e-commerce platforms, and a strategic approach to scaling a high-growth startup environment. ## Responsibilities - **D2C Business & Revenue Ownership** - Own and optimize the D2C business performance, ensuring alignment with overall business goals. - Monitor key metrics such as conversion rate, Average Order Value (AOV), repeat purchase rate, cancellations, Return to Origin (RTO), and net revenue. - Identify and implement growth opportunities across website, product portfolio, pricing, promotions, and customer journey. - Drive initiatives to improve website-led revenue, customer experience, and operational efficiency. - **Shopify & E-commerce Technology** - Manage day-to-day Shopify operations including website management, product catalog, collections, pricing, inventory, offers, and discounts. - Oversee website enhancements, theme updates, app integrations, and configuration changes. - Improve website speed, performance, mobile responsiveness, and usability. - Coordinate website changes, landing pages, promotional pages, and new feature rollouts with the development team. - Ensure seamless integration with third-party platforms such as payment gateways, CRM tools, logistics, and analytics systems. - Troubleshoot website issues and coordinate timely resolutions. - **Development & Project Management** - Act as the primary liaison with the development team, translating business needs into technical requirements. - Scope, prioritize, and oversee the delivery of website enhancements and new features. - Create and manage product requirement documents (PRDs), user stories, and acceptance criteria. - Manage development roadmaps, sprint planning, timelines, and dependencies. - Conduct functional and user acceptance testing (UAT) to ensure quality before deployment. - Automate manual processes to improve operational efficiency. - **Website Conversion & Customer Experience** - Continuously optimize UI/UX, navigation, search, product discovery, and checkout processes. - Analyze website funnels to identify drop-offs and friction points. - Implement A/B testing and experimentation to improve conversion rates. - Enhance mobile shopping experience and ensure consistency across devices. - Collaborate with design, content, and technology teams to implement customer-centric improvements. - **Data, Analytics & Reporting** - Own and maintain performance dashboards tracking revenue, orders, conversion rates, AOV, repeat purchases, cancellations, RTO, and net revenue. - Ensure accurate data tracking across Shopify, GA4, and other analytics platforms. - Diagnose discrepancies and translate data into actionable insights. - Establish reporting frameworks to monitor website health, customer behavior, and the impact of initiatives. - **E-commerce Operations & Retention** - Oversee the entire online shopping journey, including order processing, payment, fulfillment, cancellations, returns, and refunds. - Collaborate with supply chain, logistics, warehouse, and customer support teams to improve operational efficiency. - Manage CRM, email, and WhatsApp platforms to enhance customer retention and repeat purchases. - Improve communication workflows, order notifications, abandoned cart journeys, and post-purchase experiences. - Identify opportunities for process automation and platform integration to streamline operations. ## Qualifications - Bachelor's or Master’s degree in Business, Technology, Marketing, or a related field. - 5+ years of experience in D2C e-commerce, Shopify management, e-commerce operations, or digital product/project management. - Proven experience managing and scaling a Shopify-based D2C website. - Strong understanding of Shopify architecture, themes, apps, APIs, and storefront customization. - Experience working with development teams, managing technical projects from requirements to deployment. - Working knowledge of GA4, website analytics, conversion funnels, and e-commerce reporting. - Familiarity with payment gateways, logistics integrations, CRM platforms, and marketing technology tools. - Strong project management skills, with the ability to handle multiple priorities and stakeholders. - Knowledge of website performance optimization, SEO fundamentals, mobile UX, and conversion optimization. ## Preferred Skills - Experience with automation tools and platform integrations. - Knowledge of digital marketing strategies and customer retention techniques. - Ability to analyze complex data and translate insights into actionable strategies. - Familiarity with content management systems and digital design tools. - Strong problem-solving skills and proactive approach to challenges. ## Experience - Minimum of 5 years of relevant experience in managing Shopify e-commerce platforms, digital operations, or related fields. - Demonstrated success in scaling and optimizing D2C online businesses. ## Environment - The role is suited for a fast-paced, high-growth startup environment. - Work setting may include remote, in-office, or hybrid arrangements depending on company policies. - The position requires coordination with cross-functional teams including development, marketing, supply chain, and customer support. ## Salary - Salary range not specified; competitive compensation package based on experience and qualifications. ## GrowthOpportunities - Potential for career advancement into senior leadership roles within e-commerce, digital strategy, or operations. - Opportunities to lead larger teams and expand responsibilities as the company scales. ## Benefits - Benefits details are not specified; typically may include health insurance, paid leave, flexible work policies, and professional development opportunities.