Manager - Digital Marketing - Building Material

Role & responsibilities :

- Plan, execute, and manage all digital marketing, including SEO, SEM, email marketing and social media content.

- Establish and execute a digital marketing strategy to distribute content.

- Create engaging content (blogs, videos, product features, case studies) for website and social media.

- Manage platforms (LinkedIn, Facebook, You Tube, Instagram) and build community.

- Work with and manage a team of writers, marketers and other stakeholders to maintain Company's digital presence.

- Maintain consistent brand messaging across all social channels.

- Identifying and testing new digital channels and tools.

- Monitor planning, execution and closure (measurement) of each campaign/activation.

- Create and maintain an editorial calendar to deliver targeted content.

- Researching and implementing new marketing tools and the latest trends.

- Identify, analyze and measure trends and content to assess how well it's performing and optimize user experience.

- Preferably MBA candidates from Tier 1 or Tier 2 colleges.