Manager – Digital Marketing
The Digital Marketing Manager is responsible for maintaining and developing our digital tools and platforms to most effectively obtain leads and candidates. The Digital Marketing Manager maintains the tools we use to communicate directly with our associates and clients, with a primary focus on HubSpot CRM and marketing automation platforms.
Making an Impact
Measure progress and results (KPIs) of key initiatives and tools, including marketing technology and the adoption/usage of marketing tools.
Drive adoption of Digital Marketing tools within the brands.
Identify trends with marketing tools and initiatives, discuss outcomes and report results to the leadership team. Leverage analysis and insights gathered to contribute to optimizing our marketing strategies.
Continually monitor market and investigate, review and provide recommendations on new resources.
Manage and optimize HubSpot CRM, including workflows, lead scoring, reporting, segmentation, and lifecycle management.
People Leadership
No direct reports.
Your Typical Day and Other Key Details
Collaboration and Strategy Development
Each day, you will work closely with marketing teams to assess current digital marketing strategies and identify improvements. You'll be responsible for evaluating performance metrics and discussing with leadership how to best leverage digital tools to meet business objectives. You'll also review the adoption and performance of existing marketing platforms and propose enhancements to drive better engagement.
Campaign and Tool Management
A significant portion of your day will involve managing and optimizing digital marketing tools. You'll consult on the creation and maintenance of digital campaigns and templates (email, web pages, social media). You'll liaise with the creative team to ensure the assets align with the company's branding and marketing goals and then support the execution of these campaigns. This role will also be responsible for building and optimizing HubSpot workflows, email nurture programs, landing pages, forms, and CRM automations.
Team Collaboration
You'll regularly engage with cross-functional teams, including Sales and Marketing, to ensure lead management processes, CRM usage, and marketing initiatives are aligned and executed effectively.
Data Analysis and Reporting
A key part of your daily activities will involve analyzing digital marketing data. You'll track and assess performance metrics (such as KPIs) from campaigns and tools, compiling insights to report back to leadership. This includes identifying trends, optimizing lead nurturing and generation processes, and presenting actionable recommendations to improve campaign outcomes.
Tools and Technology
You'll frequently work with digital marketing platforms like Google Analytics, HubSpot CRM, Microsoft CRM integrations, and CMS tools. Your day-to-day will require staying updated on new technologies and marketing trends to continuously improve the company's digital marketing effectiveness. You'll frequently work with digital marketing platforms like Google Analytics, HubSpot CRM, Microsoft CRM integrations, and CMS tools. Your day-to-day will require staying updated on new technologies and marketing trends to continuously improve the company's digital marketing effectiveness.