Manager - Distribution & CFA Network Development - FMCG

Manager - Distribution & CFA Network Development | 6 - 7 years | Bangalore

We are hiring for a fast-growing beverage scale-up known for bringing back authentic Indian flavours. As the business expands across markets and channels, we are looking for a Distribution & CFA Network Development professional who can build and expand the company's distribution infrastructure.

This is not a warehouse operations role. We are looking for someone who has hands-on experience in identifying locations, evaluating and appointing CFAs/dark stores, negotiating commercials, setting up new distribution points and managing the partner relationship thereafter.

Location: Bangalore - HO

Your Future Employer:

A fast-growing beverage scale-up on a mission to bring authentic Indian beverages to consumers across India. The organisation is expanding rapidly across traditional trade, modern trade, e-commerce and quick-commerce channels, creating an opportunity to build distribution infrastructure from the ground up.

Responsibilities:

- Identify and develop new CFA / distribution points based on business and market requirements.

- Identify suitable locations and partners for CFA / warehouse / dark-store setup.

- Evaluate potential CFA partners, negotiate commercials and drive CFA appointment.

- Lead the end-to-end setup of new CFAs / dark stores, including infrastructure and operational readiness.

- Develop and expand the CFA and distribution network across new and existing markets.

- Coordinate with Sales, Supply Chain, Finance and other stakeholders to ensure smooth activation of new distribution points.

- Manage relationships with appointed CFAs and distribution partners, ensuring adherence to agreed commercial and operational terms.

- Analyse distribution coverage, market potential and logistics requirements to identify opportunities for network expansion and optimisation.

- Support new market launches, including distribution infrastructure planning and partner onboarding.

- Monitor CFA performance, service levels, costs and network effectiveness.

Requirements:

- 6 - 7 years of relevant experience in Distribution, Channel Development, CFA Development, Dark store Setup, Dark store Operations, Market Expansion or Sales Infrastructure.

- Strong hands-on experience in CFA identification, appointment and setup.

- Experience in setting up dark stores / distribution centres / fulfilment points, particularly for e-commerce or quick-commerce businesses, will be highly relevant.

- Proven experience in partner identification, commercial negotiation and onboarding.

- Strong exposure to distribution network expansion and new market launches.

- Experience with FMCG / Food & Beverage / Beverage / D2C / E-commerce / Quick Commerce businesses.

- Candidates from Coke-Pepsi bottling partners and similar FMCG distribution ecosystems will be considered.

- Bachelor's degree in any discipline.

Important:

- Candidates whose experience is limited to day-to-day warehouse operations, inventory management, dispatch or primary/secondary stock movement without CFA appointment/network development experience may not be relevant.

What is in it for you?:

- Opportunity to join a high-growth beverage scale-up.

- Build and expand a distribution network during a critical growth phase.

- Work closely with senior leadership across Sales, Distribution & Supply Chain.

- Play a key role in new market expansion and channel development.

- Opportunity to work with an experienced FMCG and beverage leadership team.