Manager, Enterprise Insights
At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.
We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.
The Enterprise Insights department is responsible for creating Customer/Consumer and Marketplace knowledge by providing actionable and relevant insights that shape general understanding throughout the organization, influencing marketing and merchant activities as well as the overall BBW brand/Customer strategy. This team evaluates competitive and market trends as well as Customer and Consumer sentiment through in-house and vendor-led approaches.
This Manager is a key leader in providing customer/consumer intimacy and marketplace knowledge by leading the insights to support the omni-channel experience. This includes directing, implementing, analyzing and delivering marketplace and consumer findings/strategic implications to Digital, Store Operations, and Expanded Distribution Teams. Success in this role requires the ability to integrate customer, consumer, marketplace, and competitive insights into strategic recommendations that encourage omni-channel growth. Top-level, polished communication is required to deliver insights across all levels of the organization to help drive the overall brand forward through strategic and forward-looking thinking.
Responsibilities
• Lead research projects from beginning to end, from gathering objectives, proposing the right methodology, overseeing fielding and analysis, and creating actionable reports and implications
• Leverage syndicated data, digital intelligence tools, and industry trend resources to support intelligence and marketplace monitoring efforts, synthesizing performance trends to find opportunities, risks and emerging shifts in the competitive landscape
• Develop and present data-driven reports tailored to various audiences, combining primary and secondary research with marketplace insights
• Collaborate with cross-functional teams, especially in Digital, Store Operations and Expanded Distribution, to support business goals with relevant insights
• Build strong internal and external relationships to drive a proactive, strategic research agenda, with a focus on digital and omni-channel insights
• Manage external vendors to optimize analytical methods, tools, and capabilities. Maintain strong vendor partnerships. Ensure projects finish timely and meet quality standards.