Manager, Growth Marketing (Campaigns)

<h1 dir="ltr" style="line-height:1.44;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:20pt;font-family:Arial, sans-serif;color:#08ce8a;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">About PDAX</span><span style="font-size:20pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> </span></h1><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><br /></p><p dir="ltr" style="line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">At PDAX, we believe that the future of money is digital, and our mission is to empower all Filipinos to grow their wealth through blockchain technology.</span></p><p dir="ltr" style="line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><br /></p><p dir="ltr" style="line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">As one of the first crypto firms in the Philippine market, we feel a sense of duty to our users and to the ecosystem to set the standard for safety, ease of access, and reliability. We expect our team to share in this responsibility and cherish our vision of a more open and equitable financial system. </span></p><p dir="ltr" style="line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><br /></p><p dir="ltr" style="line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">We are looking for new team members that are passionate about cryptocurrency, want to work in a disruptive, fast-growing industry, and thrive in a start-up environment. </span></p><p dir="ltr" style="line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><br /></p><p dir="ltr" style="line-height:1.2;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">If this sounds like you, then we’d love to talk.</span></p><p dir="ltr" style="line-height:1.38;margin-left:36pt;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><br /></p><h1 dir="ltr" style="line-height:1.44;text-align:justify;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;padding:0pt 0pt 8pt 0pt;"><span style="font-size:20pt;font-family:Arial, sans-serif;color:#08ce8a;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">About the Role</span></h1><p dir="ltr" style="line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The Marketing Manager is responsible for leading the company's overall marketing strategy, brand development, and demand generation efforts. This role owns the planning, execution, optimization, and performance analysis of all marketing initiatives across digital, traditional, and emerging channels.</span></p><p dir="ltr" style="line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The successful candidate is both strategic and execution-focused, with experience building brands, managing campaigns, negotiating media partnerships, analyzing marketing performance, and identifying new opportunities to grow market presence and revenue. </span><span style="font-size:12pt;font-family:Arial, sans-serif;color:#0d0d0d;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The ideal candidate possesses a blend of analytical prowess, creative flair, and strong communication skills to thrive in this dynamic and impactful role.</span></p><h1 dir="ltr" style="line-height:1.44;text-align:justify;background-color:#ffffff;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:20pt;font-family:Arial, sans-serif;color:#08ce8a;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">General Responsibilities</span></h1><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Develop and execute the company's overall marketing, branding, and communications strategy to support business growth and commercial objectives.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Plan, implement, and optimize integrated marketing campaigns, content, and advertising initiatives across digital, traditional, and emerging channels.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Lead brand management by ensuring consistent messaging, positioning, and customer experience across all marketing touchpoints.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Identify, negotiate, and manage media placements, sponsorships, strategic partnerships, agencies, vendors, and other external marketing relationships to maximize reach and value.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Monitor, analyze, and report on marketing performance, including campaign effectiveness, ROI, ROAS, lead generation, customer acquisition, and other key metrics, and implement data-driven improvements.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Manage the marketing budget, conduct market and competitor research, and identify new opportunities, channels, and technologies to strengthen brand presence and business growth.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Collaborate with cross-functional teams to support product launches, sales initiatives, corporate events, and other strategic marketing programs. </span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:circle;font-size:12pt;font-family:Arial, sans-serif;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Work closely with creative teams, agencies, and freelancers to develop compelling ad creatives that resonate with target audiences.</span></p></li><li dir="ltr" style="list-style-type:circle;font-size:12pt;font-family:Arial, sans-serif;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:15pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#0d0d0d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Coordinate the production process from concept ideation to final delivery, ensuring adherence to timelines and quality standards.</span></p></li></ul></li></ul><p><b style="font-weight:normal;" id="docs-internal-guid-e6ff624e-7fff-378b-6b6b-3a9948f6fe0e"><br /></b></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:20pt;font-family:Arial, sans-serif;color:#08ce8a;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Qualifications</span></p><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:11pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">5 to 7 years experience with advertising agencies, media placement agencies or any performance marketing role, with 2 years managerial role.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Proficient in strategic thinking and holistic vision, with the ability to provide insightful recommendations aligned with the overall business objectives</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Highly skilled in facilitating collaboration among diverse stakeholders to achieve collective goals</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Proficiency in digital marketing tools and platforms, including but not limited to Google Ads, Facebook Ads Manager, and TikTok Ads</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Strong analytical with the ability to interpret data, draw insights, and make data-driven recommendations</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Ability to thrive in a fast-paced environment </span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:11pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Knowledge in cryptocurrency or experience with fintech or digital products will be a plus</span></p></li></ul><h1 dir="ltr" style="line-height:1.44;text-align:justify;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><br /></h1><h1 dir="ltr" style="line-height:1.44;text-align:justify;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;padding:0pt 0pt 7pt 0pt;"><span style="font-size:20pt;font-family:Arial, sans-serif;color:#08ce8a;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Our Culture</span></h1><h2 dir="ltr" style="line-height:1.44;text-align:justify;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Communication</span></h2><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">We prioritize clear and transparent communication, ensuring that there is clarity among everyone we work with.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">We aim to have a collaborative environment, where innovative ideas in investment strategies are shared openly and constructively, driving the industry forward.</span></p></li></ul><h2 dir="ltr" style="line-height:1.44;text-align:justify;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><br /></h2><h2 dir="ltr" style="line-height:1.44;text-align:justify;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Customer-focus</span></h2><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">We think about how our decisions impact our customers and ensure we provide the best experience that we can.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">We believe in building lasting relationships with our clients, constantly learning from and listening to them, and always striving to look out for what’s best for both sides.</span></p></li></ul><h2 dir="ltr" style="line-height:1.44;text-align:justify;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><br /></h2><h2 dir="ltr" style="line-height:1.44;text-align:justify;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Commitment</span></h2><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">We always aim to do the right thing and to do the right thing, excellently. We take accountability seriously and uphold ourselves to high standards, ensuring that we execute with attention to detail.</span></p></li></ul><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">We are dedicated to the long-term success of our clients in the dynamic world of financial technology, maintaining integrity and professionalism in every aspect of our work.</span></p></li></ul><p><br /></p>