Manager, Influencer Partnership
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
We are seeking an experienced and strategic Manager, Influencer Partnerships to lead the development and execution of best-in-class influencer marketing initiatives for our clients. This role will drive influencer strategy, oversee campaign delivery, cultivate high-value creator and partner relationships, and ensure campaigns achieve both brand and business objectives. The successful candidate will act as a trusted advisor to clients, mentor junior team members, and contribute to the growth and innovation of the Influencer Partnerships practice
- Develop and lead influencer marketing strategies aligned with client objectives.
- Own end-to-end influencer campaigns, including creator selection, negotiation, briefing, execution, and performance management.
- Build and maintain strong relationships with influencers, creator agencies, and industry partners
- Monitor campaign performance, provide strategic insights, and optimize results against KPIs and ROI objectives.
- Act as a trusted advisor to clients, presenting recommendations, campaign outcomes, and market insights.
- Mentor and guide junior team members while fostering cross-functional collaboration.
- Stay informed of creator economy trends, emerging platforms, and industry best practices to drive innovation.
Skills and experience:
- 5+ years of experience in Influencer Marketing, Social Media, Digital Marketing, or related fields.
- Proven experience managing influencer campaigns and client relationships.
- Strong network within the influencer and creator ecosystem in Vietnam.
- Excellent stakeholder management, negotiation, analytical, and presentation skills.
- Fluent in English and Vietnamese.
Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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