Manager, Integrated Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Integrated Marketing based in Canada.

As an Integrated Marketing Manager, you will lead full-funnel marketing strategy and execution for the Casino business across the Canadian market. You will shape culturally relevant campaigns that connect with local audiences in a fast-growing and competitive environment. The role serves as a central marketing function, bringing together brand, product, acquisition, CRM, social, PR, and revenue operations. You will translate product and brand positioning into compelling, insight-driven go-to-market initiatives. Data, consumer insights, and performance results will guide your decisions, experimentation, and optimization efforts. This is an opportunity to combine strategic thinking, creative storytelling, and cross-functional leadership to drive meaningful market growth.

• Serve as the primary marketing lead for the Casino business in Canada, aligning priorities, strategy, and execution across multiple teams.
• Develop integrated marketing strategies, campaign briefs, and go-to-market plans connected to key growth and performance objectives.
• Translate product and brand positioning into culturally relevant, locally tailored, and insight-driven marketing campaigns.
• Lead full-funnel, multi-channel campaigns in collaboration with Acquisition, Paid Media, CRM, Social, Public Relations, and other partner teams.
• Plan and activate campaigns around key tentpole events and cultural moments, ensuring timely execution and investment aligned with Canadian consumer behavior.
• Partner closely with creative teams and external agencies to develop campaigns that resonate with Canadian audiences.
• Coordinate cross-functional stakeholders to ensure consistent messaging and cohesive campaign execution across channels.
• Use consumer, campaign, and performance data to inform marketing decisions and identify opportunities for improvement.
• Test new concepts and approaches, evaluate results, and continuously optimize marketing performance.
• Communicate campaign strategies, insights, and recommendations through clear and compelling storytelling.

Requirements

• At least 5 years of marketing experience, ideally within gaming, sportsbook, casino, or another highly regulated industry.
• Strong understanding of the Canadian market, including its consumers, culture, and sports landscape.
• Proven experience developing and executing integrated, multi-channel marketing campaigns.
• Strong knowledge of content, media, partnerships, and brand marketing beyond traditional performance marketing.
• Experience working across full-funnel marketing strategies and coordinating multiple channels and stakeholders.
• Strong analytical capabilities, with demonstrated experience using data and performance insights to guide marketing decisions.
• Excellent cross-functional collaboration and communication skills.
• Strong storytelling and presentation abilities, with the ability to turn complex insights into clear strategic recommendations.
• Ability to work independently and take ownership in a fast-paced, constantly evolving environment.
• Strong organizational skills and the ability to manage multiple priorities, campaigns, and deadlines simultaneously.
• Comfortable working collaboratively with internal teams, creative partners, agencies, and other external stakeholders.
• Candidates requiring accommodations during the recruitment and selection process are encouraged to request appropriate support.

Benefits

• Fully remote opportunity based in Canada.
• Full-time position within a technology-driven and innovative environment.
• Opportunity to lead high-impact integrated marketing initiatives across the Canadian market.
• Exposure to cross-functional teams spanning CRM, acquisition, paid media, social, PR, creative, and revenue operations.
• Opportunity to work on culturally relevant campaigns tied to major market and cultural moments.
• Environment that encourages experimentation, innovation, and data-driven decision-making.
• Collaboration with creative teams and external agency partners.
• Opportunity to develop expertise across integrated marketing, brand, content, media, and partnerships.
• Inclusive environment committed to supporting applicants and employees with disabilities through appropriate accommodations.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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