Manager – International Student Recruitment (China)
Description
Key Responsibilities:
1. Market Development & Recruitment Strategy
Develop and execute an annual China market recruitment strategy aligned with Concord's enrolment targets.
Identify and prioritise high-potential cities, parent segments and recruitment channels.
Conduct competitor and market analysis to identify opportunities for differentiation.
Establish a sustainable pipeline of prospective students for both day school and boarding enrolment.
2. Agent & Partnership Development
Identify, recruit and manage education agents, consultants and referral partners across China.
Establish partnerships with feeder schools, education organisations and relevant community networks.
Negotiate partnership arrangements within approved commercial guidelines.
Conduct regular agent training, performance reviews and engagement activities.
Evaluate agent productivity based on qualified applications, confirmed enrolments and acquisition costs.
3. Student Recruitment & Conversion
Take ownership of China market enrolment targets, from lead generation through to confirmed student enrolment.
Proactively contact prospective parents and leads through telephone calls, messaging platforms and other relevant communication channels.
Conduct school tours, parent consultations and virtual information sessions, introducing families to Concord's curriculum, facilities, boarding and student experience.
Understand prospective families' educational needs, address enquiries and concerns, and guide them through the admissions process.
Manage assigned leads and follow up consistently with prospective families from initial enquiry through to confirmed enrolment.
Work closely with the Admissions and Academic teams to coordinate student assessments, meetings with academic staff and enrolment arrangements.
Maintain accurate records of parent interactions, school visits, calls, follow-up activities and conversion progress in the school's CRM system.
4. Marketing & Market Activation
Work with the Marketing team to develop China-specific campaigns and Mandarin-language marketing materials.
Recommend suitable platforms, including WeChat, Xiaohongshu and relevant Chinese digital channels.
Organise and participate in recruitment fairs, parent seminars, webinars and education-related events.
Represent Concord professionally at external engagements.
5. Reporting & Commercial Accountability
Maintain accurate pipeline records and provide weekly progress updates.
Track recruitment expenditure, agent performance and return on investment.
Recommend corrective actions where recruitment performance falls below target.
Requirements
Candidate Requirements
Minimum 5 years of relevant experience in student recruitment, business development or education partnerships, preferably within the K–12 international school sector.
Proven track record of achieving student enrolment targets, generating qualified leads and converting prospective families into confirmed enrolments.
Strong understanding of the Chinese education market, parent expectations and international school admissions processes.
Established networks with education agents, feeder schools or recruitment partners in China are highly advantageous.
Fluent in Mandarin and English, with strong communication, presentation and negotiation skills.
Confident in conducting personalized school tours, parent consultations and direct lead follow-up.
Willingness to travel internationally.