Manager – International Student Recruitment (Korea & International Markets)

Key Responsibilities

1. International Market Development & Recruitment Strategy

• Develop and implement a targeted recruitment strategy for South Korea and other assigned international markets.
  

• Identify and prioritise high-potential countries, geographic markets, parent segments and recruitment channels.
  

• Conduct competitor and market analysis to identify recruitment opportunities and strengthen Concord's market positioning.
  

• Develop sustainable recruitment pipelines for both day school and boarding programmes.
  

• Identify and recommend opportunities to expand into new international markets based on enrolment potential and commercial viability.
  

2. Recruitment Partnerships

• Identify, establish and maintain relationships with education agencies, overseas education consultants, feeder schools and referral partners across assigned markets.
  

• Explore partnerships with education organisations, community associations, corporate networks and other relevant institutions.
  

• Establish productive referral channels and strengthen Concord's visibility among prospective international families.
  

• Conduct regular engagement, training and performance reviews with recruitment agents and partners.
  

• Monitor agent productivity and ensure partnerships generate measurable enquiries, applications and confirmed enrolments.
  

3. Student Recruitment & Conversion

• Take ownership of agreed student enrolment targets across assigned international markets.
  

• Proactively contact prospective parents and leads through telephone calls, messaging platforms and other relevant communication channels.
  

• Manage assigned leads and follow up consistently with prospective families from initial enquiry through to confirmed enrolment.
  

• Conduct school tours, parent consultations and virtual information sessions, introducing families to Concord's curriculum, facilities, boarding and student experience.
  

• Work with the Admissions and Academic teams to coordinate student assessments, meetings with academic staff and enrolment arrangements.
  

• Maintain accurate records of parent interactions, calls, follow-up activities and conversion progress in the school's CRM system.
  

4. Marketing & Recruitment Activities

• Work closely with the Marketing team to develop and localise recruitment campaigns and materials for assigned international markets.
  

• Identify and leverage relevant digital platforms, including Naver, Kakao and other market-specific channels, to generate qualified enquiries.
  

• Plan and participate in international recruitment fairs, parent information sessions, webinars and engagement events.
  

• Develop parent referral initiatives, testimonials and community engagement opportunities to support student recruitment.
  

• Evaluate the effectiveness of recruitment activities and recommend improvements based on lead quality and enrolment outcomes.
  

5. Reporting & Commercial Accountability

• Maintain accurate pipeline records and provide weekly progress updates.
  

• Track recruitment expenditure, agent performance and return on investment.
  

• Recommend corrective actions where recruitment performance falls below target.
  

Requirements