Manager, Market Intelligence and Insights

Join a Team That Sticks Together!

At Shurtape Technologies, we know how to make things stick. As a leading manufacturer and marketer of adhesive tape, we pride ourselves on creating innovative solutions for a variety of industries.

We have facilities all around the world, including in the U.S., U.K., Germany, Mexico, China, and more.

In addition to our specialty adhesive products, we offer well-known brands like Duck®, FrogTape®, Painter’s Mate®, Shurtape®, T-Rex®, Kip®, and Pro Tapes®.

Why Work with Us?

We encourage curiosity and creativity, working together to solve challenges and innovate. Our commitment to health, safety, and environmental responsibility means we make a positive impact on our communities and the world.

What We Offer:

• A company that truly values your contributions

• A place where you can grow, make an impact, and be part of something meaningful

• A focus on excellence and continuous improvement, ensuring we deliver top-quality, reliable solutions to our customers

• An environment where employees are encouraged to bring their best ideas forward and adopt a growth mindset

More Than Just Tapes...

In addition to being obsessed with our customers, Shurtape is committed to being socially and environmentally responsible. We recognize that our actions today affect our world tomorrow, and we are committed to responsible manufacturing processes that protect the communities in which we operate.

We Ask for the Best, and Offer the Best in Return

We are looking for passionate, innovative individuals who thrive in a dynamic environment to join the Shurtape team. If you’re looking to be part of a forward-thinking, fast-paced, and supportive team, we’d love to hear from you!

Our tapes may do the sticking, but it’s our people who hold it all together.

SUMMARY OF POSITION

The Market Intelligence Manager integrates market analytics, competitive intelligence, and early-stage opportunity assessment inclusive of market level data to produce fully vetted, insight-driven reports that shape long-term strategy and near-term investment decisions. They serve as the organization’s central hub for market attractiveness evaluations, white-space identification, and early-stage strategic direction—ensuring R&D, manufacturing, and marketing are aligned with the most promising opportunities for product development and financial growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Market Intelligence & Industry Insight

• Through a trend and advancing technology awareness lens, review and align a pipeline of potential market entry points for Shurtape Technologies corporate expansion. These markets may include extensions to current capabilities, responses to competitive strategies or wholly unique white spaces within Shurtape’s capability over the next 1-5 years.
• Develop a continuously updated understanding of industry trends, emerging technologies, regulatory shifts, and macroeconomic factors to confirm areas of potential or required focus for Shurtape technologies.
• Build and maintain market models that quantify TAM, SAM, and SOM with clear assumptions, data sources, and sensitivity analyses.
• Identify market drivers, barriers, and inflection points that influence long-term attractiveness.

Competitive Intelligence

• Conduct deep analyses on competitors’ strategies, product portfolios, financial performance, pricing, partnerships, and innovation pipelines.
• Monitor competitive moves and industry signals to anticipate threats and opportunities.
• Create structured competitive frameworks (SWOT, Porter’s Five Forces, strategic group mapping) to contextualize competitive positioning.

Opportunity Assessment & Strategic Guidance

• Partner with marketing to define early value propositions, segmentation, and positioning.
• Working closely with portfolio marketing teams within SGI evaluate various market attractiveness levels using structured criteria (growth rates, profitability, unmet needs, competitive intensity, regulatory risk).
• Identify white-space opportunities where unmet customer needs, emerging technologies, or competitive gaps create strategic openings for Shurtape consistently informing portfolio marketing within SGI of progress and validating each opportunity at Ideation phase as a team.
• Partner with R&D with marketing assistance to validate feasibility and innovation potential.
• Partner with manufacturing with marketing assistance to assess scalability, cost structures, and supply-chain implications.
• Owns market intelligence, competitive intelligence, opportunity assessment, business case development, and stage-gate decision support for Strategic Growth Initiatives. In partnership with the SGI Representative, provides the analysis and recommendations required to evaluate opportunities and inform leadership decisions. Responsibility for opportunity sponsorship, commercialization planning, implementation leadership, and execution resides with the SGI Representative and appropriate functional business leaders.

Project Co-ordination Leadership

• Providing Complete Operating Support to the Strategic Initiatives team across multiple functions.
• Co-ordinating and maintaining data and process mapping as opportunities move through Stage gate 0-2
• Maintaining the Strategic Initiatives group’s decision records while tracking actions, gaps and owner commitments through a formal stage gate architecture.

Financial Modeling & Data Synthesis

• Build financial models that integrate market data, competitive benchmarks, and internal capabilities.
• Translate complex data into clear narratives, strategic implications, and recommended actions.
• In a monthly rhythm formally present executive-ready reports that combine quantitative rigor with strategic storytelling.

Cross-Functional Leadership

• Act as a strategic liaison between product, R&D, manufacturing, marketing, and executive leadership.
• Under the guidance of the Director participate and lead early-stage strategy workshops to align teams on market realities and opportunity prioritization.
• Present insights to senior leadership with clear recommendations and decision pathways.