Manager - Marketing-16020D

ADP is seeking a Content Video Producer to create compelling video content from concept through final delivery across paid, owned, earned, and shared channels.

As part of ADP's centralized Content Pod, this role combines video production, videography, editing, and post-production expertise to support brand campaigns, performance marketing, executive thought leadership, product storytelling, customer proof, sales enablement, events, and content franchises.

The Content Video Producer will identify stories, develop production approaches, capture footage, conduct interviews, edit content, and create platform-ready video assets designed to engage audiences and drive business impact.

Success in this role means ADP can consistently produce high-quality video content at scale while maintaining creative excellence, brand consistency, and production efficiency.

Key Responsibilities

Video Production & Story Development

• Produce video content from concept development through final delivery.
• Partner with Content Producers, Creative Directors, Strategists, and business stakeholders to identify compelling stories and content opportunities.
• Develop creative concepts, story structures, interview guides, production plans, shot lists, and video treatments.
• Translate complex business, workforce, HR, payroll, technology, and customer stories into engaging visual narratives.
• Manage video production across paid, owned, earned, and shared media channels.

Videography & Content Capture

• Capture high-quality video for executive communications, customer stories, thought leadership, product launches, events, webinars, podcasts, social content, and brand campaigns.
• Operate cameras, audio equipment, lighting, and mobile production tools.
• Conduct interviews and direct on-camera talent to create authentic and engaging content.
• Capture b-roll, supporting footage, environmental scenes, testimonials, and behind-the-scenes moments.
• Ensure all footage is captured with downstream editing, repurposing, and multi-channel distribution in mind.
• Support both planned productions and fast-turn content opportunities.

Video Editing & Post-Production

• Edit short-form and long-form content for brand, demand generation, sales enablement, social media, executive visibility, customer marketing, and performance campaigns.
• Transform raw footage into customer stories, event recaps, executive videos, thought leadership content, product explainers, webinars, campaign assets, testimonials, podcasts, and promotional content.
• Identify compelling hooks, story arcs, proof points, insights, and audience-relevant moments.
• Create multiple content versions optimized for different audiences, channels, industries, and objectives.
• Apply motion graphics, captions, lower thirds, transitions, music, visual effects, and branded elements.
• Ensure all content is optimized for engagement, retention, accessibility, and platform performance.

Multi-Channel Content Optimization

• Adapt video content for paid media, social media, websites, email marketing, sales enablement, events, partner marketing, and earned media opportunities.
• Create cutdowns, teasers, trailers, highlight reels, snackable content, and promotional assets from larger productions.
• Optimize content for channel specifications, audience expectations, and campaign objectives.
• Use performance insights to improve future production and editing decisions.
• Stay current on video trends, emerging formats, creator techniques, and audience behaviors.

Creative Collaboration & Workflow Management

• Partner closely with Graphic Designers, Content Creators, Social teams, Demand Generation, Communications, Product Marketing, and agency partners.
• Support cross-functional campaigns and integrated marketing initiatives.
• Manage production schedules, file organization, version control, revisions, approvals, and asset delivery.
• Maintain organized media libraries and production archives.
• Balance multiple projects and deadlines while maintaining high production standards.

Brand Quality & Innovation

• Ensure all video content reflects ADP's brand standards, accessibility requirements, legal guidelines, and creative expectations.
• Maintain consistency across visual style, storytelling approach, motion design, audio quality, and production standards.
• Recommend new production techniques, tools, workflows, and creative approaches.
• Leverage AI-enabled production and editing tools responsibly to improve efficiency and quality.

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