Manager, Marketing Analytics & Insights, Walmart Connect

Role Overview

We are seeking a Business Analytics Manager to support Marketing Analytics & Insights for Walmart Connect China. This role is responsible for delivering actionable performance reporting, campaign analysis, and business insights to support marketing strategy, campaign planning, and optimization.

Working closely with the Senior Marketing Manager, this role will build and maintain dashboards, analyze campaign and funnel performance, and translate data into clear recommendations for the broader marketing team. The ideal candidate combines strong analytical capability with structured problem-solving and the ability to turn data into practical business insights.

Why This Role Matters

As marketing programs scale, timely and reliable performance insights are essential to improve planning, optimize execution, and increase efficiency. This role plays a critical part in ensuring the marketing team has clear visibility into performance and the data needed to make informed decisions.

Key Responsibilities

1. Performance Reporting & Dashboard Management

• Build and maintain marketing performance dashboards to track campaign results, funnel conversion, audience engagement, and business impact.
• Ensure dashboards are accurate, scalable, and updated on a regular cadence.
• Support reporting needs across marketing programs, campaigns, and business reviews.

2. Campaign Performance Analysis

• Analyze campaign performance across channels and programs to identify key drivers, gaps, and optimization opportunities.
• Monitor core performance metrics and provide regular readouts on campaign effectiveness and efficiency.
• Support post-campaign analysis and performance recaps with actionable recommendations.

3. Insight Development

• Translate data into clear, actionable insights to support campaign planning and performance optimization.
• Identify trends, risks, and opportunities across marketing programs and audience segments.
• Support development of business recommendations based on performance data and campaign learnings.

4. Measurement & Attribution Support

• Support development and maintenance of marketing attribution and measurement frameworks.
• Help evaluate channel contribution, campaign effectiveness, and ROI across marketing initiatives.
• Ensure consistency in KPI definitions, reporting logic, and measurement methodologies.

5. Cross-Functional Collaboration

• Partner with broader Marketing, Sales, SS&E teams to align on reporting needs and data inputs.
• Support data validation, reporting accuracy, and insight delivery across functions.
• Work closely with stakeholders to ensure analytics outputs are relevant, practical, and actionable.

Required Qualifications

• 4+ years of experience in business analytics, marketing analytics, performance marketing, or related analytical roles.
• Strong analytical skills with experience in reporting, dashboarding, and campaign performance analysis.
• Experience translating data into actionable business insights and recommendations.
• Familiarity with marketing performance metrics, funnel analysis, and campaign measurement.
• Strong attention to detail and structured problem-solving skills.
• Excellent communication skills in Mandarin and English.
• Familiarity with BI tools, CRM systems, and marketing performance platforms.
• Experience working with cross-functional stakeholders in fast-paced environments.

Preferred Qualifications

• Experience in digital advertising, e-commerce, SaaS, or platform businesses.
• Experience supporting attribution, experimentation, or performance measurement frameworks.

Success Metrics

• Accuracy, quality, and usability of marketing dashboards and reporting.
• Timeliness and relevance of campaign performance insights.
• Impact of analytics recommendations on campaign optimization and planning.
• Consistency and reliability of KPI tracking and reporting.
• Effectiveness of cross-functional support and stakeholder satisfaction.