Manager- Marketing and Communications

Duties and Responsibilities:

Marketing and Communications Leadership

· Partner with the Vice President of Marketing and Communications to implement departmental goals, strategic priorities, and annual operating plans.

· Develop and execute integrated marketing and communications plans, campaigns, messaging frameworks, and stakeholder engagement strategies that support organizational objectives.

· Serve as a strategic advisor to leaders across ARRT, translating complex business initiatives into clear, audience-centered communications and marketing approaches.

· Foster cross-functional collaboration and alignment on organizational priorities, messaging, and stakeholder engagement efforts.

· Ensure stakeholder needs, feedback, and insights are incorporated into communications and marketing planning and execution.

Brand, Content, and Channel Management

· Ensure consistent application of ARRT's brand standards, messaging, voice, tone, visual identity, and communication principles across all communications and marketing activities.

· Establish and maintain editorial standards, content governance practices, and quality review processes.

· Oversee communications and marketing activities across publications, internal communications, social media, advertising, conferences, sponsorships, and stakeholder outreach channels.

· Personally lead or contribute to high-priority, complex, or organization-wide communications and marketing initiatives, including the development, review, and approval of communications plans, presentations, reports, messaging, and other strategic deliverables.

· Manage external vendor relationships and coach staff and organizational partners on effective communications, marketing, and storytelling practices.

Measurement and Continuous Improvement

· Establish and monitor performance measures and key performance indicators for marketing and communications initiatives.

· Analyze results using data, stakeholder feedback, and research to identify opportunities for improvement and optimization.

· Develop and communicate performance reports, insights, and recommendations to leadership and key stakeholders.

Leadership and Operations

· Lead the day-to-day operations of ARRT's marketing and communications activities, ensuring effective prioritization, coordination, and execution of work.

· Establish team goals, workflows, priorities, performance expectations, and operating processes aligned with organizational objectives.

· Allocate resources, balance workloads, and delegate responsibilities while maintaining accountability for departmental performance and outcomes.

· Provide leadership, coaching, mentoring, performance management, and professional development for communications and marketing staff.

· Manage assigned budgets, vendor relationships, and external partnerships, including resource planning and budget recommendations.

· Foster a collaborative, inclusive, and high-performing team culture while leading organizational projects and cross-functional initiatives.

Digital Partnership

· Partner closely with the Manager of Digital Content and UX to align content, audience engagement, and digital experiences across ARRT channels.

· Provide marketing, communications, audience, and brand expertise in support of digital initiatives and projects.

· Collaborate to ensure a consistent and effective stakeholder experience across communications, marketing, and digital platforms.

General Supervisory Responsibilities

· Monitor work responsibilities of departmental staff. Ensure coverage for departmental responsibilities.

· Oversee staff schedules, approve leave, review, and finalize pay period timesheets.

· Develop and coach staff through one-on-one meetings and additional methods, respond to staff needs and suggestions, and provide ongoing feedback.

· Orient and train new staff. Assess the need for and provide or coordinate ongoing personal development training.

· Model and enforce staff policies as set in ARRT Employee Handbook and ARRT Portal.

· Manage staff performance, correlate job descriptions with performance management, participate in talent acquisition process, and participate in salary review sessions.

· Work with staff to develop an inclusive and effective teamwork environment.

· Maintain and elevate working relationships with other ARRT departments. Mentor the team on effective ways to communicate and work as a group.

· Participate in ARRT projects as assigned.

· Participate in professional development activities.

· Establish and implement short and long-term departmental goals, objectives, policies, and operating procedures.

· Lead and contribute to ARRT initiatives and projects as assigned.

· Proactively manage and deliver assigned ARRT project work.

· Other duties as assigned and modified as business needs dictate.

Minimum Qualifications:

· Bachelor's degree in Communications, Marketing, Journalism, Public Relations, Business, or a related field.

· 10+ years of progressively responsible experience in marketing, communications, public relations, journalism, content strategy, or a related field

· 3-5 years of people leadership and demonstrated success developing strategy while remaining accountable for execution.

· Demonstrated experience developing and executing integrated marketing and communications initiatives, including communications plans, presentations, reports, messaging, and other strategic deliverables.

· Demonstrated experience leading complex projects and building collaborative relationships across teams.

· Experience supervising staff, contractors, agencies, vendors, or cross-functional initiatives.

Preferred Qualifications:

· Master's degree in Communications, Marketing, Business Administration, or a related field.

· Experience in healthcare, credentialing, certification, association, nonprofit, or mission-driven organizations.

· Experience supporting stakeholder engagement, organizational communications, or change-management initiatives.

· Experience using analytics and reporting tools to evaluate performance and inform strategy.

Skills and Abilities:

· Exceptional written, verbal, editing, proofreading, and presentation skills.

· Strong knowledge of marketing, communications, brand management, content strategy, and audience engagement.

· Knowledge of AP Style, editorial best practices, accessibility standards, and audience-centered communication principles.

· Strong business acumen and ability to interpret data and translate insights into actionable recommendations.

· Demonstrated ability to build relationships, influence without direct authority, and collaborate effectively across teams and functions.

· Strong leadership, coaching, talent development, project management, prioritization, and organizational skills.

· Adaptability and resilience in a dynamic and evolving environment.

· Proficiency in working across Microsoft 365 and other platforms and technologies

· Comfort working within and across various platforms and technologies including the Microsoft 365 Suite