Manager, Marketing Communication

About the Organization

Objective

• Develop and execute comprehensive marketing communication strategies aligned with FFSC's overall goals and objectives
  
• Drive brand awareness and recognition through targeted, data-driven, multi-channel communication campaigns.
  

• Plan, execute, and optimize email marketing campaigns using Zoho Campaigns, including audience segmentation, list management, automation, personalization, newsletters and campaign analytics.
  
• Collaborate with internal teams to align communication strategies with FFSC's skill development programs, industry campaigns, stakeholder engagement programs, events, and digital outreach initiatives.
  
• Oversee impactful content for websites, email newsletters, social media, presentations, PR notes, video scripts, case studies, and stakeholder communication while ensuring consistency in messaging and brand representation.
  
• Build integrated digital communication plans across email, LinkedIn, YouTube, Instagram/Facebook, WhatsApp or community channels, webinars, events, and website communication.
  
• Use marketing analytics and dashboards to track reach, engagement, conversions, stakeholder response, campaign ROI, and areas for continuous improvement.
  
  

• Internal: Collaborate with FFSC leadership, Skill Academies, and other divisions.
  
• External: Liaise with advertising agencies, media partners, industry associations, digital platforms, technology vendors, and other stakeholders to enhance external communications.
  

• Successful execution of strategic marketing communication plans.
  
• Increased brand visibility and positive perception across industry, academia, government, learner, and stakeholder communities.
  
• Effective coordination with internal teams for aligned messaging.
  
• Improved email marketing performance through Zoho Campaigns, including open rate, click-through rate, conversion response, list quality, and campaign engagement.
  
• Measurable improvement in digital/social engagement, website traffic, stakeholder inquiries, event/webinar participation, and campaign reporting quality.
  

Requirements

• Bachelor's/Master's degree in Marketing, Communications, Business Administration, Digital Marketing, Mass Communication, or a related field.
  
• Proven experience in developing and implementing strategic marketing communication plans.
  
• Hands-on familiarity with email marketing or marketing automation platforms, preferably Zoho Campaigns; CRM tools; AI-enabled content or marketing tools; social media and analytics platforms.
  

• 5+ years of relevant experience in marketing and communications, preferably within skill development or related industries.
  
• Exposure to AI-driven content workflows, marketing automation, email campaign management, SEO, social media strategy, and campaign analytics will be an added advantage.
  

Technical Competencies

• Strategic Planning
  
• Brand Management
  
• Content Development
  
• Campaign Execution
  
• Market Research and Analysis
  
• Digital Marketing
  
• MS Office Skills
  

• Strategic Planning
  
• Brand Management
  
• Content Development
  
• Campaign Execution
  
• Market Research and Analysis
  
• Digital Marketing​
  

Benefits

• Competitive salary package as per industry standards and experience.
  
• Opportunity to work with corporates, industry leaders, associations and institutions.
  
• Exposure to national-level CSR, skilling and workforce development initiatives.
  
• Professional development through project leadership and industry collaboration.
  

Application Process