MANAGER, MARKETING COMMUNICATIONS (A&P)
About the Role
Our client, a leading real estate organisation, is seeking a Manager to lead its Advertising& Promotions (A&P) team. You will formulate and implement the A&P strategy for the assigned portfolio, delivering integrated campaigns that strengthen the brand and drive commercial results.
Key Responsibilities
• Lead end-to-end planning and execution of integrated campaigns, festive activations, loyalty initiatives and tactical promotions
• Develop compelling campaign concepts, creative briefs and customer experiences aligned with brand positioning and commercial objectives
• Lead, coach and develop a team of marketing executives
• Manage creative, production, PR, digital, media and event agencies, as well as campaign budgets, procurement and compliance
• Build strategic partnerships with tenants, IP owners, sponsors and other stakeholders
• Analyse campaign, shopper, CRM and loyalty data to generate insights and drive continuous improvement
• Oversee tenant communications, website, app content and social media within the assigned portfolio
• Prepare management papers and presentations, and identify new campaign concepts, partnerships and revenue opportunities
Requirements
• Degree in Marketing, Mass Communications or a related discipline
• At least 7 years’ relevant marketing experience, including 3 years in a leadership role, preferably in retail, shopping malls, lifestyle, tourism or destination marketing
• Proven experience leading large-scale integrated campaigns and managing external agencies
• Strong creative judgement, analytical ability and commercial negotiation skills
• Excellent project management, stakeholder management and communication skills
• Independent, organised and proactive, able to thrive in a fast-paced environment
If you would like to explore this opportunity, please email your resume in Microsoft Word format to eugene.chang@thevinesearch.com
We thank you for your interest and will contact shortlisted candidates for a more detailed discussion.
EA License No. 25C2923
EA Registration No. R1105304