Manager, Marketing & Communications

Manager, Marketing & Communications

Salary: $45-50,000.00 per year

I. Job Summary

Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, both external and internal. Oversee development and implementation of support materials in the area of marketing & communications. Direct the efforts of the marketing and communications. Coordinate at the strategic and tactical levels with the other functions of the Organization. Serves as the liaison with external contractors in this area.

II. Essential Duties and Responsibilities

Primary Relationships: Within the Organization, the position has primary working relationships with senior staff, Deans and Department Heads at Hocking College. The Director leverages outside contractors and agencies while assisting with:

• Creating, implementing and measuring the success of: a comprehensive marketing & communications plan that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications.

• Write materials and press releases to showcase the advancement and the progress of Hocking College.

• Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.

• Responsible for editorial direction, design, production and distribution of all Organization publications.

• Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.

• Manage the College calendar, including recording, documenting, sharing, and disseminating all College activities to the Campus Community.

• Responsible for Hocking College’s InBound/Content Marketing strategy including agency management and social media tactics and strategy.

III. Qualifications - Education and Experience – To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

 Bachelor’s Degree from an accredited college or university, with a concentration in communications, journalism, or related field.

 Confidentiality and a positive attitude are essential for this position.

 Demonstrated experience in organizing, conceptualizing, and prioritizing objectives and managing a high volume workflow office.

 Working knowledge of PC environments, social media and technology trends in the marketing, public and community relations arena.

 Proficiency with the use of e-mail, word processing, and presentation software and use of the Internet.

 Hubspot certification and proficiency is a plus.

Reasonable accommodations may be requested and reviewed according to the Americans with Disabilities Act (ADA).