Manager - Marketing Communications

Job Description – Manager – Marketing Communications

Skills Required:

· Strategic thinking

· Excellent verbal, writing, storytelling, and presentation skills

· Content generation and management

· Innovative approach towards projects/assignments

· Networking and problem-solving

· Ability to manage multiple priorities in a fast-paced environment

· Attention to detail

· Strong stakeholder management skills

Essential:

· Proficiency in Integrated communication, including Marketing Communications and Digital Engagement. Exposure in developing and executing integrated communications campaigns that establish the organization as a thought leader and translate into higher visibility for the organization.

Preference:

· Prefer candidates experienced in B2B communications. Prior experience in the Healthcare domain will be an added advantage.

Key KPIs:

· Responsible for integrated communications, planning, and execution of communication strategies for Siemens Healthineers in Zone India.

· Support the businesses to attain their business goals through 360-degree communication strategies, plans, budgets, and execution. Ensure that the organization has a competitive advantage in the marketplace and creates a preference for its products/ services/ solutions.

· The role encompasses the implementation of internal as well as external communications by coordinating with various stakeholders to implement effective campaigns.

· The candidate should be an ideas person with an interest in working on multiple platforms including online, digital, AV, events, and exhibitions.

· Ensure visibility for the business amongst the internal as well as external target audience.

· Ability to manage end-to-end communication campaigns and align the messaging across multiple audiences and platforms. Experience in measuring communication effectiveness and using insights to optimize campaigns.

· To support and coordinate with communication colleagues within the Zone India and global teams for regular updates, developments, and communication updates.

· Study competitive communication activities and proactively devise tactical communication to capture market share and influence the brand image.

· Responsible for managing content across all communication platforms for the given area of responsibility.

Experience Required:

· Minimum 6-8 years of relevant experience is required

Qualifications:

· Graduate / Postgraduate in Communications / Related field