Manager, Marketing & Community Impact

About the Location
Work from any of our 16 branch community locations: Port aux Basques, Doyles, Jeffrey's, St. George's, Corner Brook, Deer Lake, Port Saunders, St. Anthony, L'Anse au Loup, Mary's Harbour, Happy Valley-Goose Bay, Carmanville, Triton, Gander, Fogo, or Mount Pearl.
Travel throughout our service area may be required from time to time.
About the Opportunity
Do you love turning big ideas into meaningful results? Are you energized by building strong brands, creating community impact, and helping organizations grow? If so, this could be the opportunity you've been waiting for.
Reporting to the Chief Operating Officer, the Manager, Marketing and Community Impact leads Atlantic Edge Credit Union's marketing, brand, community impact, sponsorship, and stakeholder engagement strategies. Working closely with branch teams, operational leaders, community partners, and external agencies, you'll help strengthen our brand, grow member engagement, and support organizational success across Newfoundland and Labrador.
In this role, you’ll:

Shape and execute the Credit Union's marketing and brand strategies
Lead integrated advertising, promotional, digital, social media, and member engagement campaigns
Partner with branch and operational teams to support growth, member acquisition, and retention initiatives
Provide leadership for sponsorships, donations, grants, financial literacy programs, and community investment activities
Build strong relationships with community organizations, stakeholders, and external marketing partners while providing strategic direction and oversight
Use campaign performance, member insights, market intelligence, and competitor activity to inform strategic decision-making
Manage the marketing and community impact budget and support annual business planning processes
Prepare reports, presentations, and recommendations for senior leadership and governance audiences
Lead, coach, and develop a high-performing Marketing and Community Impact team
Ensure the consistent application and protection of the Atlantic Edge brand across all channels and locations

This is a unique opportunity for a marketing leader who wants to make a tangible difference, both within the organization and across the communities we serve.
About You
You're a strategic thinker, relationship builder, and natural leader who enjoys turning ideas into action. You combine marketing expertise with a genuine passion for community impact and understand how to use data, creativity, and collaboration to drive results.
To be successful in this role, you will bring:

A Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field
A minimum of seven years of progressive experience in marketing, communications, brand management, or a related discipline
At least three years of leadership experience, including coaching, developing, and leading employees
Experience developing marketing strategies, leading campaigns, managing budgets, and evaluating performance using data and analytics
Strong communication, presentation, project management, and organizational skills
The ability to build effective relationships and collaborate across departments, communities, and external partnerships
Strategic thinking, business acumen, and analytical problem-solving skills
A results-oriented approach and the ability to balance strategic leadership with hands-on execution in a fast-paced environment
A passion for community engagement and creating meaningful impact

Experience within financial services, credit unions, cooperative organizations, or other regulated industries will be considered a strong asset.
About the Benefits
At Atlantic Edge, we believe investing in our people is just as important as investing in our communities. In addition to a competitive salary of $83,600 - $98,300 (commensurate with qualifications and experience), you'll enjoy a range of benefits and programs designed to support your health, wellbeing, professional growth, and financial future, including:

Flexible health and dental benefits with a minimum 60% employer contribution, plus life insurance, AD&D coverage, EFAP, and virtual healthcare services
Defined Contribution Pension Plan with employer matching on a minimum 6% employee contribution
Generous vacation, sick, volunteer, and personal leave
Performance-based incentives
Tuition and professional development support, along with a culture of continuous feedback, coaching, and career growth
Flexible work arrangements, including hybrid and telework options where operationally appropriate
Employee banking and lending perks
A collaborative, community-focused culture with regular employee and volunteer events