Sep 20, 2026 12 hr. ago

Manager - Marketing (Digital Marketing)

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Sep 20, 2026 12 hr. ago

Discussion

HOH / HFS Manager - Marketing (Digital Marketing)

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Discussion

<h3 dir="ltr" style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Job Description — Manager, Digital Marketing (Performance)</h3><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Location:<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> Mumbai <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Experience:<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> 8+ years<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Industry Preference:<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> Real Estate<h4 dir="ltr" style="line-height:1.2;margin-top:12pt;margin-bottom:2pt;">Key Responsibilities</h4><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">1. Performance Marketing Strategy<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Develop and execute performance marketing strategies aligned with project-wise business and sales objectives.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Plan digital media across <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Google, Meta, LinkedIn, YouTube and other relevant platforms<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Build campaign strategies across the funnel — <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Demand Creation → Demand Capture → Lead Nurturing → Conversion<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Define channel mix, budgets, audience strategy, campaign objectives and KPIs.</li></ul><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">2. Lead Generation & Quality<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Drive high-quality leads while balancing <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">CPL, lead quality, site visits and booking outcomes<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Work closely with Presales/Sales teams to understand lead quality and conversion gaps.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Analyse & own the complete funnel from <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">lead → contacted → qualified → site visit → booking<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> and identify optimisation opportunities.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Develop strategies for remarketing, database reactivation and existing lead nurturing.</li></ul><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">3. Campaign Management & Optimisation<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Own end-to-end campaign execution — audience planning, campaign setup, creatives, landing pages, tracking and optimisation.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Continuously optimize campaigns based on <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">CPL, CPA, CTR, CVR, ROAS, lead quality and downstream conversion metrics<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Conduct A/B testing across creatives, audiences, messaging, landing pages and campaign structures.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Identify performance trends and proactively recommend course corrections.</li></ul><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">4. Analytics & Reporting<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Analyse campaign and funnel performance using <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">GA4, Google Ads, Meta Ads Manager, CRM/Sperto and agentic dashboards<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Build actionable performance reports rather than purely descriptive reports.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Identify channel, audience, geography, creative and keyword-level insights.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Establish attribution frameworks to understand <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">assisted conversions and the contribution of different digital touchpoints<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Present performance insights and recommendations to senior management.</li></ul><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">6. Technology & AI<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Work with technology teams to improve integrations between <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">media platforms, CRM, analytics and presales systems<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Stay updated on emerging ad-tech, AI and marketing technology developments.</li></ul><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">7. Agency & Stakeholder Management<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Manage performance marketing agencies and ensure delivery against agreed KPIs.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Challenge media plans, budgets, targeting and performance recommendations with a strong analytical lens.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Work closely with <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Brand, Creative, Presales, Sales, Technology and Business teams<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Ensure timely execution of campaigns across multiple projects and markets.</li></ul><h3 dir="ltr" style="line-height:1.2;margin-top:14pt;margin-bottom:4pt;"><span style="font-size:13pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Desired Skill Set</h3><ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Strong hands-on experience in <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Google Ads and Meta Ads<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">; LinkedIn/YouTube experience preferred.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Strong understanding of <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">full-funnel performance marketing<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Experience handling significant digital media budgets.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;">Good understanding of GA4, CRM, attribution and marketing analytics.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Ability to translate data into <span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">business insights and actions<span style="font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Calibri, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;">Strong interest in AI, automation and emerging digital technologies.</li></ul>

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