Manager, Marketing, LAC

Go-to-Market and Channel Strategy

• Develop and execute go-to-market strategies, channel activation plans, and sell-out initiatives in collaboration with Sales teams and channel partners.

• Build retail and reseller programs that support joint promotional activities, pricing initiatives, and demand generation.

• Drive consumer demand through channel media, in-store displays, point-of-sale materials, retailer training, incentive programs, and promoter or merchandising initiatives.

• Coordinate digital content, creative assets, media campaigns, and partner communications to strengthen engagement and conversion across physical and eCommerce channels.

• Monitor sell-out performance, stock availability, and inventory rotation by account and product SKU, partnering with Sales and Operations to address gaps.

• Campaign, Project, and Budget Management

  • Execute the annual marketing plan, integrated project calendar, and budget across assigned markets and channels.

  • Plan and deliver marketing campaigns, seasonal promotions, and partner initiatives that support brand growth and commercial targets.

  • Establish clear project scopes, ownership, milestones, timelines, budgets, and performance metrics to ensure high-quality execution.

  • Manage agencies and vendors against agreed deliverables, schedules, budgets, and performance expectations.

  • Review campaign results and budget utilization regularly, implement corrective actions, and conduct post-campaign evaluations to improve return on investment.

  • Coordinate with Finance, Credit, Sales, and Operations on promotional mechanics, approvals, funding, and processing.

  • Product and Category Management

    • Analyze and optimize product portfolios, lifecycle strategies, and pricing to strengthen competitiveness across categories and territories.

    • Monitor and manage suggested retail prices (MSRP) and street pricing in collaboration with Sales.

    • Lead product launches, coordinating product assortment, certification, availability, channel training, partner activation, and demand generation.

    • Develop strong product expertise and deliver training programs for internal teams and external partners.

    • Analytics and Performance

      • Analyze sell-in, sell-out, inventory, pricing, and promotional data by country, channel, account, and SKU.

      • Track sales uplift and marketing return on investment against established targets.

      • Align sales and inventory goals with Sales and Operations using reliable, validated data.

      • Prepare and present performance reports and actionable recommendations to management.

      • Use insights from campaign results and commercial performance to continuously improve marketing effectiveness and resource allocation.

      Requirements

      • Bachelor's degree in Business, Marketing, or a related field, or equivalent relevant professional experience.

      • At least seven years of relevant experience across several of the following areas:

        • Developing and executing go-to-market, channel marketing, or trade marketing strategies in Latin American markets.

        • Driving measurable sell-out growth through retail, reseller, distributor, and eCommerce campaigns.

        • Product or category management, including pricing, product lifecycle planning, and launches.

        • Managing multiple concurrent projects across countries, product categories, teams, and budgets.

        • Analyzing sales, inventory, and promotional data to improve commercial performance.

        • Direct experience in Central America, the Caribbean, Colombia, or Ecuador is preferred.

        • Professional proficiency in both Spanish and English.

        • Strong technical skills, including:

          • Microsoft Office applications, particularly Excel and PowerPoint.

          • Data visualization tools such as Power BI, Tableau, or equivalent platforms.

          • Design and creative tools such as Canva, Adobe Creative Suite, or similar software.

          • Strong understanding of Latin American retail environments, distribution networks, shopper behavior, and local market dynamics.

          • Proven ability to prioritize projects across multiple markets and channels, manage dependencies, and deliver results within tight deadlines and agreed budgets.

          • Demonstrated leadership in cross-functional execution, with the ability to influence internal teams, agencies, vendors, and channel partners without relying on direct authority.

          • Strong analytical skills and the ability to validate commercial data, interpret performance trends, and translate insights into measurable actions.

          • A results-oriented mindset, with demonstrated success in improving sell-out performance and marketing investment effectiveness.

          • Excellent written, verbal, interpersonal, and presentation skills, including the ability to communicate effectively with stakeholders at all organizational levels.

          • Willingness to travel up to 25% of the time across Central America, the Caribbean, Colombia, and Ecuador, typically averaging three to four trips per quarter depending on business needs.

          • Ability to work independently in a remote, field-based position while maintaining strong collaboration and accountability.

          Benefits

          • Annual base salary: $100,000–$120,000, depending on qualifications, experience, skills, location, internal equity, and market conditions.

          • Performance-based bonus: Eligible for a 15% bonus at target, with potential to earn above target depending on performance and applicable bonus plan terms. Bonus awards are discretionary and subject to individual and company performance.

          • Healthcare coverage: Medical, dental, and vision insurance, effective from the first day of employment.

          • Retirement savings: 401(k) plan with a company match of up to 100% of the first 4% of employee contributions, with employer matching contributions vesting immediately.

          • Educational assistance: Reimbursement of up to 100% of eligible tuition, laboratory fees, textbooks, and other qualifying educational expenses.

          • Remote flexibility: Remote, field-based work arrangement without a fixed office schedule.

          • Work-life balance: A flexible working environment designed to support employee well-being and personal commitments.

          • Professional development: Opportunities to build regional marketing expertise, strengthen leadership capabilities, and collaborate across diverse functions and markets.

          • Inclusive workplace: A culture focused on collaboration, accountability, authenticity, innovation, and professional growth.