Manager Marketing
This position will support the development and execution of marketing campaigns and content across offline and online channels. This role ensures smooth execution of day-to-day marketing activities, content delivery, and campaign communication to strengthen METRO’s brand presence, drive customer engagement, and support business growth.
Campaign Management & Execution
- Assist in planning and execution of marketing campaigns across multiple channels.
- Ensure timely execution of campaigns across ATL, BTL, digital, and in-store channels in line with brand guidelines and campaign requirements.
- Manage campaign and marketing calendars, ensuring alignment with business promotions and seasonal activities.
- Monitor performance of campaigns and share reports/insights with Senior team.
- Manage communication for Metro Post and related publications.
Content Management (Offline/Online)
- Oversee day-to-day marketing and content requirements for Metro.pk, social media platforms, Metro Post, and in-store communication.
- Maintain consistency of brand voice, messaging, and visual identity across all touchpoints..
- Support the preparation of creative briefs and liaise with agencies/design teams to deliver assets.
Stakeholder management:
- Work with internal CRM and digital teams to maximize reach and engagement.
- Collaborate with agencies for campaign rollouts, ensuring timely execution and alignment with brand guidelines.
- Collaborate closely with Commercial and Operations teams to ensure campaigns and content align with sales objectives.
Events and Internal Communication:
- Assist in planning and execution of corporate and customer events, ensuring brand alignment.
- Support event communication, including planning communication material, timelines, and messaging.
Coordinate internal communication campaigns in collaboration with HR/Corporate Communication when required (execution focus).
University degree (Master or Bachelor) or minimum another higher education in Business Administration/Marketing/Management Sciences.
Experience:
- Minimum 2-3 years of relevant experience in Marketing / Communication roles
- Experience of data-driven marketing in retail is preferred.
Functional Skills:
- Campaign Planning, Management & Execution
- Content Development & Management
- ATL & BTL Communication Management
- Social Media Content Management
- Metro.pk Content Management
- Event Planning & Execution
- Promotional Campaign Management
- Agency & Vendor Coordination
- Cross-functional Stakeholder Management
Competencies:
- Campaign Execution & Delivery Orientation
- Communication & Content Management
- Internal & External Stakeholder Management
- Creativity with Practical Implementation Focus
- Customer-Centric Approach
- Attention to Timelines & Detail
- Analytical Thinking for Campaign Evaluation