Manager - Marketing Technology - B2C

About the Role:

Were seeking a Martech (Marketing Technology) Manager to manage the technical infrastructure supporting our B2C Super App. In this role, you will be responsible for the tools and data flows that enable personalized user experiences across our various service verticals. Your mission is to ensure that whether a user is ordering food, booking a ride, or paying a bill, they receive the right message at the perfect moment based on real-time behaviour.

The Ideal Profile:

- B2C Growth Veteran: 4+ years of experience in high-volume B2C environments (E-commerce, Fintech, or Ride-hailing).

- Mobile-First Expertise: Deep understanding of the mobile marketing ecosystem, including SDKs, deep-linking, and push delivery rates.

- Data Savvy: Proficiency in SQL is a must. You should be able to query our data warehouse (Snowflake/BigQuery) to verify if marketing triggers are firing correctly.

- Gamification Knowledge: Proven experience in using tech tools to power loyalty loops, leaderboards, or referral programs that incentivize user behavior.

- Experimentation Native: Experience setting up server-side A/B tests for UI elements and offer structures.

- API Fluency: Ability to work with product APIs to trigger marketing actions based on real-world events (e.g., "Rain is starting, trigger a 10% discount on rides").

What You'll Do:

- Omnichannel Orchestration: Manage tools (e.g., Adjust, Mixpanel, Clevertap) to deliver seamless push notifications, in-app messages, and SMS across different app verticals.

- CDP Management: Lead the implementation of a Customer Data Platform (e.g., Segment, mParticle) to create a unified 360-degree view of the user.

- Gamification Infrastructure: Implement and manage the technical backend for gamified featuressuch as points systems, streak tracking, and rewardsto drive both user acquisition and daily retention.

- Personalization at Scale: Build automated "Next Best Action" workflowsfor example, triggering a travel offer to a user who just finished a grocery order.

- Attribution & Deep-Linking: Own the mobile attribution tech to track where users come from and ensure they land on the correct page within the app.

- Event Tracking & Mapping: Define and maintain the "event taxonomy" (what actions users take in-app) to ensure data flows accurately from the app to our marketing tools.

Our Tech Stack (or what youll help us build):

- Engagement: Clevertap

- Attribution: Adjust

- Data Layer: You decide

- Analytics: Mixpanel

Why Youll Love Working with Us:

- Competitive compensation & benefits

- Scale: Your work will impact millions of daily active users (DAUs)

- Complexity: Solve the "Super App" puzzlehow to market multiple products without spamming the user

- Direct ROI: See the immediate impact of your automation on daily transaction volume.