Manager Media & Social Activation

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About the Role

Lead digital media, social, content, and community strategies for IQOS and VEEV in Korea, driving awareness, engagement, conversion, and loyalty.

Key Responsibilities

• Develop and execute integrated digital media and social strategies.
• Lead paid media across Instagram, YouTube, Kakao, and Naver.
• Manage social campaigns, content calendars, and online communities.
• Drive audience growth, acquisition, retargeting, and conversion.
• Manage agency partners, budgets, KPIs, and performance reporting.
• Collaborate with local, regional, and global stakeholders.

Qualifications

• Bachelor’s degree or equivalent.
• 10+ years of B2C digital marketing and social media experience.
• 5+ years of team leadership experience.
• Strong expertise in paid media, content, social strategy, and analytics.
• Proven experience managing agencies, budgets, and integrated campaigns.
• Professional fluency in Korean and English.

Preferred

• Experience with tools such as Sprinklr, Hootsuite, or Buffer.
• Strong analytical, communication, and stakeholder-management skills.
• A successful portfolio of digital and social campaigns.