Manager, MICE Event Sales
Key Responsibilities
New Business Development
- Identify, prospect and acquire new clients across targeted industries
- Develop and execute proactive sales strategies to generate leads and expand the pipeline
- Conduct market research to uncover emerging trends and business opportunities
- Build a robust pipeline of corporate, agency and direct client opportunities
- Drive outreach through networking, referrals, cold calling and industry events
- Achieve individual sales targets while contributing to overall venue revenue goals
- Maximise venue utilisation across different event formats and spaces
Strategic Account Management
- Cultivate long-term relationships with key clients, event agencies and strategic partners
- Manage and grow existing accounts to drive repeat business
- Build referral networks across corporate, agency and industry partners
- Develop multi-event collaborations beyond one-off bookings
- Identify opportunities for annual partnerships and preferred vendor arrangements
- Maintain regular client engagement through meetings and relationship-building initiatives
- Manage inbound sales enquiries and develop account growth strategies
Partnership Development
- Establish strategic partnerships that drive event opportunities and boost venue visibility
- Build relationships with event organisers, marketing agencies, luxury brands and industry associations
- Develop co-marketing initiatives, sponsorships and partnership activations
- Collaborate with internal stakeholders to maximise cross-business partnership opportunities
Sales & Pre-Sales Execution
- Qualify leads and understand client objectives, budgets and requirements
- Conduct discovery meetings, presentations and client consultations
- Organise venue tours and site inspections
- Develop customised event proposals, quotations and commercial contracts
- Negotiate pricing, terms and event requirements
- Manage the full proposal-to-signing process, following up proactively to improve conversion
- Maintain accurate sales forecasts and pipeline reports
What We're Looking For
- Proven track record in sales and business development, ideally within MICE, hospitality or events
- Strong commercial acumen with excellent negotiation and presentation skills
- Exceptional networking and relationship-building abilities
- Strategic thinker with a self-motivated, results-oriented approach
- Confident communicator and stakeholder manager
- Comfortable working independently in a fast-paced, target-driven environment
We regret that only shortlisted candidates will be notified.
EA Personnel: Linda Lim| EA Personnel No: R1221302 | EA License No:02C4944 | HP 8092 7381