Manager, Mobile App Engagement VN

1. Customer engagement:

• Define and execute the product vision and roadmap for mobile user engagement and lifecycle management.

• Collaborate closely with cross-functionally teams to design, build user experiences, prioritize features and deliver high-quality mobile experiences to ensure that delight users on our mobile banking platform and meet business goals.

• Identify user touch points/ pain points and opportunities through user research, feedback, NPS, app analytics and behavioral data. In consequently, to optimize user journeys on mobile app to maximize activation and feature adoption.

• Track and manage the performance of key engagement metrics such as mobile registration, DAU, MAU, user actions, session length…

• Design and implement personalized, data-driven engagement strategies including push notifications, in-app messaging, usage flows, and gamification.

• Stay up to date on best practices and trends in mobile engagement, app UX, and behavioral product design.

2. Loyalty and Merchant Engagement:

• Build tools and features that enable users loyalty redemption, manage, and measure engagement campaigns (e.g., offers, coupons, loyalty rewards).

• Define and evolve loyalty programs, loyalty points mechanisms that incentivize repeat usage on mobile app and long-term engagement.

• Monitor loyalty program effectiveness and continuously iterate on value propositions and reward structures.

• Collaborate with marketing and partnerships teams to develop merchants ecosystem, usage campaigns and loyalty programs.

• Perform other tasks as assigned by line manager

Job Specification

Banking / Finance / Business degree and equivalent functional experience

• Working experience in product management, e-commerce, fintech with a focus on mobile engagement, loyalty, or platform ecosystems involving merchants/partners from 04 years.

• Strong understanding of mobile UX, behavioral engagement principles, and growth metrics.

• Experienced in business development space or working on loyalty programs, rewards systems, or partner/merchant platforms is highly preferred.

• Good network within the digital ecosystem, good personality with proper communication & stakeholder management skills.

• Strong presentation, writing and negotiation skills, including the ability to elaborate partnership projects

• Must possess an ability to handle multiple tasks and deadlines, and work well with others in a fast-paced and agile environment.

• Experience with digital product is a preference

• Good communication: oral and written (power point, project grant chart…)

• Ability to work under pressure.

• Time management.

• Self-motivation.

• Conflict resolution.

• Stakeholder management

• Adaptability.

• Languages: English – fluent