Manager of Community Impact

Primary Role and Responsibilities

Marketing & Brand

· Develop and execute the company’s overall marketing and communications strategy.

· Strengthen and maintain a consistent Mister “P” brand, voice and visual identity.

· Marketing campaigns promoting business growth, customer relationships, recruiting & engagement.

· Manage marketing priorities, budgets, outside agencies and vendors.

· Partner with executive leadership on company positioning, messaging and strategic initiatives.

Digital, Content & Advertising

· Lead the company’s website, social media, digital advertising and content strategy.

· Develop compelling written, visual and video content that brings the Mister “P” story to life.

· Plan/manage advertising campaigns across appropriate digital, social, video and traditional channels.

· Use analytics to evaluate results and continuously improve marketing investments.

Public & Internal Communications

· Manage public relations, media inquiries, press releases and executive messaging.

· Lead communications during significant operational or reputational events.

· Develop company-wide communications that keep employees informed, connected and engaged.

· Support leadership with announcements, presentations, talking points and other key communications.

Recruiting & Employer Brand

· Partner with recruiting and operations to market driving and other career opportunities.

· Develop campaigns and content showcasing Mister “P” employees, culture, equipment, facilities and career opportunities.

· Track recruiting marketing effectiveness and adjust efforts based on results.

Business Partnership

· Build strong relationships across operations, safety, maintenance, recruiting, IT and other areas of the business.

· Learn the transportation business and translate complex operational topics into clear, compelling messages.

· Identify stories and marketing opportunities throughout Mister “P” and its related businesses.

Qualifications

· Significant experience in marketing, communications, public relations or a related field; bachelor’s degree preferred.

· Exceptional writing, editing and storytelling skills.

· Demonstrated ability to develop strategy and execute the work required to bring it to life.

· Experience with digital marketing, social media, advertising, websites and content development.

· Experience working with media and managing external communications.

· Strong project-management skills and ability to manage multiple priorities.

· Comfortable working with executives, frontline employees, customers, vendors and external partners.

· Experience managing agencies, vendors and creative production is preferred.

· Transportation, logistics or other operational-industry experience is a plus.