Manager of Paid Media Services

Hershey Entertainment & Resorts Company (HE&R) is an award-winning entertainment & hospitality organization with properties including: Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, Restaurants, and more. Our team members share a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by our company's Core Values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the dream of our founder by providing value to Milton Hershey School.

The Paid Media Services Manager leads the media planning process and manages the annual paid media budgets across multiple brands. This role serves as the primary liaison between the Marketing team and media agency partners, ensuring timely and effective campaign execution. The Paid Media Manager maintains alignment across internal teams, communicates clearly and consistently, and holds both internal and external partners accountable to timelines, deliverables, and budgets.

As a Full-Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ID! Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more!

Job Functions:

• Manage the day-to-day relationship with media agency partners, including long-term strategic initiatives. *
• Lead the media planning process for all paid campaigns, including development of media briefs with input from marketing and analytics, and advising agency on strategy aligned with overall marketing and business objectives. *
• Develop and maintain the paid media flighting schedule for each brand, ensuring alignment with the approved media plan, obtaining Marketing Management approval prior to agency submission, and confirming that all files and assets are correctly submitted. *
• Provide clear, proactive communication to Marketing Management, Creative, and Project Management teams regarding upcoming campaigns, creative requirements, and media plan details. *
• Share preliminary and updated timelines for creative and campaign assets to ensure internal teams are prepared. *
• Manage the annual paid media budget, including tracking, forecasting, optimization, and collaboration with Finance to stay within budget. *
• Review, approve, and evaluate all media plans, ensuring alignment with brand messaging and campaign objectives. *
• Analyze campaign performance and media reports, providing insights and strategic recommendations to internal teams and leadership. *
• Plan and prioritize multiple campaigns across brands, ensuring resources, timelines, and workflows are managed effectively. *
• Identify opportunities to optimize campaigns through testing, segmentation, and performance evaluation. *
• Lead post-campaign analysis to assess results and provide actionable insights for future initiatives. *
• Hold agency partners accountable for timelines, deliverables, and quick-turn support to meet campaign goals and business needs. *
• Evaluate agency performance on an ongoing and annual basis, providing feedback to ensure quality, accountability, and alignment with business objectives, and make recommendations for exploring alternative agency partnerships as needed. *
• Maintain strong attention to detail and follow-through across all campaigns and processes. *
• Perform other duties as assigned

Qualifications:

• Bachelor's Degree -
  • 8 years of experience in lieu of education.
• Must be 18 years of age or older.
• Minimum of 5 year(s) of related experience.

Knowledge, Skills, and Abilities:

• Skilled in the use of Google Suite and Microsoft Office applications, including Excel and Word
• Proficient working with details on a daily basis for prolonged periods of time

Job Demands:

• Walking: occasional (<33%)
• Standing: occasional (<33%)
• Sitting: occasional (<33%)
• Bending: occasional (<33%)
• Stooping: occasional (<33%)
• Hand-Eye Coordination: frequent (34-66%)
• Finger Dexterity: frequent (34-66%)

Hershey Entertainment and Resorts is an Equal Opportunity Employer