Manager, Partnership and Retail Media
Posted Updated
Description
- Own foodpanda pandamart country trade campaign strategy and calendar in alignment with country commercial lead.
- Plan, project manage and measure all pandamart campaigns.
- Work closely with Category and Grocery Marketing on opportunities to grow sales and surface assortments and promotions.
- Support in management of creative production for trade-driving campaigns
- Set up media assets in app inc. campaign landing pages, banners, boosted SKUs
- Plan and execute tailored and targeted campaigns to drive growth
- Coordinate between commercial teams and marketing teams to align on featured promotions and products.
- Proactively recommend and support in the development and implementation of new strategies to boost volume growth, while keeping margins on target
- Analyze all on-going campaigns, including daily tracking of performance and budget management
- Execute all aspects of the life-cycle management process.
- Conduct and implement a competitive intelligence and market insights review proces
- Analyze data sets to identify consumer and market trends, and suggest high impact growth strategies
- Work with the Marketing team to develop content to drive brand awareness, sessions, new customer acquisition and orders
- Work with CRM and Performance teams to identify and track campaign success in delivering business objectives, analyze relevant data streams to lead improvements
- 4+ years of experience in an advertisement agency, brand or retailer side on eCommerce related role, ideally within FMCG field
- Proven track record of managing and negotiating high-value partnerships with CPGs, media agencies, or retailers.
- Strong understanding of AdTech, programmatic advertising, or PPC, with the ability to leverage these tools for business growth.
- Exceptional communication and presentation skills, with fluency in English and the ability to influence senior stakeholders.
- Analytical and data-driven mindset, capable of translating complex data into actionable insights and strategies.
- Experience managing teams in a fast-paced, dynamic environment, with a strong sense of urgency and attention to detail.
- Fluent communication skills in both Bengali and English.