Manager - Performance Marketing - D2C

Role Overview:

This role is responsible for driving efficient and scalable growth through paid marketing. The primary focus is to build a predictable, high-performing revenue engine by optimizing Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall funnel efficiency.

You will own end-to-end performance marketing across key channels such as Meta and Googlescaling high-performing campaigns, eliminating inefficiencies, and continuously improving results through structured experimentation and data-driven decision-making.

Key Responsibilities:

- Manage and scale paid campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube).

- Explore and test new acquisition channels (Amazon, native, etc.).

- Allocate and optimize budgets based on performance data.

- Identify high-performing campaigns, creatives, and audiences.

- Partner with creative teams to test messaging, hooks, and formats.

- Align paid campaigns with landing pages, product pages, and offers.

- Develop and execute structured A/B testing strategies across audiences, creatives, bidding strategies, and funnel flows.

- Monitor and analyze key metrics: CAC, ROAS, CTR, conversion rate, funnel drop-offs.

Required Skills & Experience:

- 4+ years of experience in Performance Marketing (preferably D2C/e-commerce).

- Hands-on expertise in Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube).

- Proven track record of scaling campaigns with measurable results.

- Strong analytical and problem-solving skills.

- High ownership mindset with a focus on outcomes.