Manager - PR And Communication

Accountabilities

Manage SEVEN's PR and communications activity within the Commercial Division's Marketing function, within the PR & Events unit. Implement PR, media relations, corporate communications, openings and events, and outbound sponsorship activations to protect and grow SEVEN's reputation and brand visibility.

1. Implement the approved PR and external communication plans across SEVEN's destinations and attractions to strengthen brand visibility and reputation.
2. Manage media relations and media monitoring activity to secure accurate, timely coverage and to flag reputational issues early.
3. Develop corporate communication content and messaging in line with SEVEN's brand guidelines to keep external narratives consistent.
4. Facilitate PR and communication delivery for openings and events with internal teams and external partners to support successful launches.
5. Coordinate outbound sponsorship activations with Marketing and Commercial stakeholders to deliver agreed brand and partnership outcomes.
6. Apply media and channel selection to campaigns and announcements to reach target audiences effectively.
7. Track and report PR and media effectiveness to the Senior Manager - PR & Communications to support informed communication decisions.

Managerial Accountabilities

1. Coach and develop PR & Events team members to build capability in PR, media relations, communications and event delivery.
2. Manage work allocation, performance objectives and reviews within the PR & Events unit to sustain consistent, accountable delivery.
3. Implement delegated budget and vendor controls for PR, events and sponsorship activations to keep spend within approved limits.
4. Apply SEVEN's communication governance, approval and escalation routines within the unit to protect reputation and reduce risk.

Competencies

Leadership Competencies

Lead by great example — Proficiency level: Developing
• Demonstrates some desired behaviors and values, although inconsistently.
• Makes efforts to model the desired mindsets and behaviors to inspire the team.
• Shows potential for growth and improvement in leading by example.
• Seeks guidance and feedback to enhance leadership behaviors.

Exhibits agility — Proficiency level: Developing
• Demonstrates some adaptability to change but may require support in uncertain situations.
• Makes decisions with caution, seeking input from others when faced with challenges.
• Shows willingness to embrace change and learn from new experiences.
• Actively seeks opportunities to enhance agility and navigate uncertainty more effectively.

Articulates the vision — Proficiency level: Developing
• Conveys a general understanding of the vision, although may require clarity and refinement.
• Strives to articulate the vision in a way that motivates and engages others.
• Seeks assistance or guidance to improve the articulation of the vision.
• Demonstrates openness to feedback and actively works on improving vision communication skills.

Develop & empower others — Proficiency level: Developing
• Applies foundational knowledge and skills to support the development of team members.
• Demonstrates an ability to provide constructive feedback and guidance to help others improve their skills and performance.
• Actively seeks opportunities to mentor or coach junior team members and support their growth or development.
• Expresses interest in learning how to effectively empower others.

Core Competencies

Joint effort — Proficiency level: Proficient
• Works effectively as a member of a team, actively contributing to team goals and outcomes.
• Demonstrates good interpersonal skills, listens actively, and values diverse perspectives.
• Collaborates with team members, sharing information, resources, and expertise to achieve common objectives.
• Builds positive relationships within the team and fosters a supportive and collaborative team environment.

Outcome orientation — Proficiency level: Proficient
• Independently sets clear and challenging goals, aligning them with desired outcomes.
• Prioritizes tasks effectively, managing time and resources efficiently to maximize productivity.
• Pays attention to detail, ensuring accuracy and quality in work outputs.
• Proactively identifies and addresses problems or obstacles to achieve desired results.
• Demonstrates a result-oriented mindset, taking ownership of outcomes and seeking continuous improvement.

Yes to fun! — Proficiency level: Proficient
• Consistently maintains a positive and upbeat attitude, even in challenging situations.
• Demonstrates enthusiasm for work tasks and projects, inspiring others with their energy and passion.
• Actively participates in team-building activities and fosters a sense of fun and enjoyment among colleagues.
• Brings a sense of humor and lightheartedness to the workplace, creating a positive atmosphere.

Innovation & creativity — Proficiency level: Proficient
• Independently applies knowledge and skills to generate and implement innovative ideas that lead to tangible results and improvements.
• Demonstrates a solid understanding of the principles and techniques of innovation and creativity, using various tools and methodologies.
• Provides guidance and support to junior employees, sharing best practices, and promoting a culture of innovation within the team or organization.

Customer / guest focus — Proficiency level: Proficient
• Consistently delivers exceptional service to customers, exceeding their expectations.
• Responds promptly and effectively to customer inquiries, requests, or concerns.
• Demonstrates professionalism and courtesy in all interactions with customers.
• Actively seeks feedback from customers to identify areas for improvement and enhance customer satisfaction.

Continuous learning — Proficiency level: Proficient
• Takes ownership of personal and professional development, proactively seeking out learning opportunities.
• Stays current with industry advancements, trends, and best practices through various sources such as books, articles, conferences, or webinars.
• Applies new knowledge and skills to improve performance and contribute to achieving organizational goals.
• Shares acquired knowledge and insights with colleagues to foster a culture of continuous learning.

Technical Competencies

External communication planning & strategy — Proficiency level: Advanced
• Crafts bold, forward-looking PR strategies that elevate brand visibility and thought leadership.
• Integrates PR planning seamlessly with broader marketing and communications initiatives.
• Proactively cultivates strategic public relationships that enhance brand reputation and advocacy.
• Leverages data-driven insights to anticipate and address emerging public relations challenges.

Public & media relations — Proficiency level: Advanced
• Designs innovative media monitoring frameworks that leverage cutting-edge tools and technologies.
• Collaborates cross-functionally to embed media monitoring insights into strategic decision-making across the organization.
• Develops innovative media and channel selection strategies that take into account emerging trends and technologies.
• Integrates media and channel selection into broader marketing and communication plans.

Content & media production — Proficiency level: Advanced
• Leads the creation of innovative, impactful content that captivates audiences and drives desired business outcomes.
• Empowers cross-functional teams to explore new content formats and storytelling approaches.
• Champions culturally-sensitive communication practices that foster global brand relevance and community engagement.

Events management — Proficiency level: Advanced
• Collaborates with cross-functional teams to integrate event planning with broader marketing and communication initiatives.
• Pioneers innovative approaches to event protocol that elevate the overall event experience.
• Collaborates with cross-functional teams to integrate event evaluation into broader organizational objectives and decision-making.

Events execution — Proficiency level: Advanced
• Devises innovative resource management strategies that enhance event execution efficiency and resilience.
• Empowers cross-functional teams to develop and execute robust contingency strategies.
• Collaborates with stakeholders to optimize event financial and timeline planning.
• Collaborates with cross-functional teams to optimize the integration of logistics with overall event strategy.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration or a related field.

Preferred (any one): CIPR Professional PR Diploma (Chartered Institute of Public Relations); APR - Accreditation in Public Relations (PRSA); CMP - Communication Management Professional (GCCC / IABC).

Minimum 7 years of total experience in a relevant field.

Minimum 2 years of supervisory experience.