Manager, Product Marketing

Do you enjoy turning a good idea into a campaign that reaches the right people and gets results? Are you comfortable writing the copy, managing the details, and helping colleagues decide where to focus?

The Illinois CPA Society (ICPAS) is seeking a Manager, Product Marketing to develop and lead marketing campaigns for our membership, education programs, events, and services. You’ll work closely with the Director of Marketing and Communications, serve as a marketing partner to teams across ICPAS, and help turn organizational priorities into clear, audience-focused plans. You’ll also lead our social media efforts and supervise our Specialist, Digital Marketing Operations.

What You’ll Do

Plan and Lead Campaigns

• Develop marketing plans that connect audience needs with participation, membership, and revenue goals.
• Partner with colleagues to define each campaign’s audience, message, timing, and measures of success.
• Recommend the right channels and level of effort, then manage projects from planning through launch.

Create Marketing That Connects

• Develop campaigns across email, web, social media, print, video, and other channels.
• Write and edit clear, compelling copy that reflects the ICPAS brand and moves audiences to act.
• Coordinate with colleagues and external partners to keep campaigns accurate, cohesive, and on schedule.

Own Social Media

• Lead ICPAS’ social media strategy, editorial calendar, content, and performance goals.
• Create and publish content that supports our programs, members, advocacy work, and brand.
• Guide paid social campaigns and use results to improve what we do next.

Use Results to Improve

• Set campaign goals, track performance, and share useful insights with colleagues.
• Use audience data, testing, and past results to improve messaging, timing, and channel choices.
• Recommend what to continue, change, or try next.

Lead and Improve the Work

• Supervise and coach the Specialist, Digital Marketing Operations.
• Set clear priorities, manage deadlines, and take responsibility for the quality and results of your work.
• Build practical workflows and tools that help the team work effectively.