Manager - Programming Strategy and Insights(Content Strategy), Colors Kannada

* Job Summary

We serve high-quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our programming strategy team and serves as the link between Strategy and Content teams to ensure cohesive Quantitative Analysis of TV Viewership. Analyzing viewership data and providing actionable insights to improve regional audience performance. Utilizing BI to analyze big data - Viewership dashboards, and quantitative research dashboards. Create quantitative AI tools for improving analysis and promo scheduling automation .

* About the team

The programming strategy team is responsible for analyzing audience insights, tracking ratings, and shaping the content strategy for the channel. The team evaluates weekly BARC data, competitive trends, and cross-platform consumption patterns to identify growth opportunities and potential risks. They collaborate closely with programming, research, marketing, and social listening teams to provide data-backed recommendations that inform scheduling, slotting, and content decisions. With a deep understanding of audience behavior and evolving media trends, the team ensures that programming choices are aligned with viewer preferences and market dynamics. Their work strengthens the channel’s positioning, drives consistent viewership growth, and enables strategic decision-making in a highly competitive entertainment landscape.

​Reporting To

Senior Director - Programming Strategy and Insights, Kannada

* Key Responsibilities

Performance Analytics and Insights

• Conduct deep dives to understand drivers of success and identify opportunities for optimization

• Develop dashboard, scorecards and reporting frameworks to track content health

• Synthesize complex datasets into clear recommendations for business and creative teams

• Analyze TV & Digital audience measurement data to track channel and program performance.

Audience & Market Intelligence

• Develop and deep understanding of audience segments and evolving consumption patterns

• Track competitive trends and emerging opportunities within the entertainment ecosystem

• Build scalable frameworks for audience segmentation and content evaluation

• Generate insights that inform long term viewership growth

• Share daily & weekly viewership data and corresponding insights

• Deliver regular and ad-hoc reports on rating performance, competitor benchmarking.

Promo Scheduling

• Plan promo strategy for launch and sustenance

• Create benchmarks for launch campaigns using internal and external research data

• Measure performance against benchmarks and refine promo strategy

• Maximize promo conversion by identifying optimum spotting time bands & spot levels for launch and sustenance promotions.

* Skills & Attributes for success

• Strong analytical mindset with the ability to interpret complex ratings data and generate actionable insights

• Deep understanding of television audience behavior and content consumption patterns across platforms

• Sharp awareness of competition landscape and ability to anticipate industry trends

• Strong collaboration skills to work effectively with programming, research, social listening, and leadership teams

• Ability to synthesize quantitative data with qualitative insights for well-rounded strategic recommendations.

* Preferred Education & Experience

• Postgraduate degree in Media Management, Business Administration, or related field (or equivalent experience)

• 5–7 years of experience in programming strategy, media planning, audience research, or related fields

• Strong analytical skills with hands-on experience in working with large data sets; familiarity with BARC or similar audience measurement systems a plus

• From TV industry is an advantage, but we are open to candidates from other industries with strong strategic and analytical backgrounds

• Proficiency in data analysis and presentation tools (Excel, PowerPoint; BI tools a plus)