Manager, Promotion Mechanics Operations (User Growth & Incentives)-Bangsar South

Lazada Vouchers and User Incentive Team is a team of digital experts and marketers who are passionate about their work. This team leads voucher operations to provide strategy and governance based on user segments, competitive benchmarking, E2E user experience and budget efficiency to push incremental value to the platform while maximizing returns on cost. We are looking for talents to join our voucher and user incentives team in Lazada.

Key responsibilities include:

• Design! Work with Regional and Malaysia Country stakeholders to support the voucher and mechanics strategy for both campaign basis and BAU basis, including alignment with targets to strengthen user and buyer growth, as well as experimenting methodologies (i.e. AB-testing)

• Execute! Liaise with cross-functional stakeholders and ensure the operational plan runs smoothly from vouchers creation to onsite set-up as well as performance and budget tracking

• Optimise! Develop process and cadence to monitor voucher and mechanics performance to maximize impact based on the given budget and steer decision-making

• Analysis! Support cross-country analysis framework on voucher and mechanics’ performance analysis with insights to continually refine spend strategy/budget allocation as well as identify key learnings and share best practices with the wider teams

• Collaborate! Work closely with multiple teams locally and regionally to develop structure and fundamental governance/ SOPs and dashboard for clear visibilities across countries

• Engage! Review strategies with senior stakeholders with direct impact on the country’s performance