MANAGER PUBLISHER MARKETING AND ADVERTISING

Reporting to the Director of Marketing & Advertising, this position is responsible for expansion and execution of integrated marketing strategies and objectives specifically focused on building market brand awareness that will drive revenue growth.

• Responsible for creating, selling and presenting cooperative advertising and other promotional programs to new and existing publishers; assist them in selecting which vehicles are best suited to promote their titles to our public and school library markets.
• Integral to the success is building effective relationships with targeted publishers.
• Collaborate to build marketing strategies with marketing team.Participate in and contribute marketing perspectives in key meetings.
• Coordinate and secure title-specific promotional marketing efforts with publishers on each campaign.
• Organize and develop partnership of specific author/title marketing programs and or product development.
• Supporting publisher promotional opportunities by developing curriculum focused programs with the end goal of expanding publisher co-op advertising revenue for Brodart.