Manager Retail
Summary:
This role is pivotal in driving sustainable revenue growth by designing and executing integrated digital and retail fundraising strategies. The ideal candidate will lead cross-channel initiatives that seamlessly connect online engagement with on-ground donor acquisition, ensuring maximum impact across all touchpoints. By leveraging data-driven insights, optimizing donor journeys, and managing a network of vendors and teams, this position plays a critical role in expanding donor bases, improving conversion efficiency, and achieving ambitious revenue targets. The successful applicant will be a strategic thinker with a proven track record in performance marketing, donor engagement, and integrated campaign management.
Responsibilities:
- Develop and implement cohesive digital and retail fundraising strategies to maximize reach and revenue.
- Set and track monthly and quarterly revenue targets across digital and on-ground channels.
- Identify and execute opportunities to convert digital traffic into retail engagement and vice versa.
- Manage end-to-end online fundraising campaigns across website, email, social media, and paid advertising platforms.
- Optimize donation funnels, landing pages, and user experiences to improve conversion rates and reduce drop-offs.
- Monitor and enhance key performance metrics including conversion rate, cost per acquisition (CPA), and campaign ROI.
- Plan and lead high-impact fundraising activities at malls, kiosks, events, and other high-footfall locations.
- Drive face-to-face donor acquisition and ensure consistent achievement of retail revenue goals.
- Identify, evaluate, and onboard new retail locations and strategic partnerships.
- Manage relationships with digital agencies, media partners, and third-party vendors.
- Train and support on-ground teams on campaign messaging, donor engagement techniques, and performance standards.
- Ensure alignment between digital and retail campaigns through coordinated planning and execution.
- Use digital tools to drive foot traffic to physical activations and capture leads from both channels.
- Analyze performance data across all channels and deliver actionable insights through regular dashboards.
- Prepare weekly and monthly reports for leadership, highlighting trends, challenges, and optimization opportunities.
- Maintain a secure, seamless, and compliant donor experience across all platforms.
- Ensure accurate and privacy-compliant handling of donor data.
- Strengthen donor retention through timely follow-ups and personalized communication.
Requirements
Requirements:
- 5–8 years of experience in digital marketing, fundraising, or retail/face-to-face fundraising.
- Bachelor’s degree required; Master’s degree preferred.
- Demonstrated expertise in performance marketing, CRM systems, and donor journey mapping.
- Proven track record in managing on-ground activations, partnerships, and field teams.
- Strong ability to meet and exceed revenue targets through strategic execution.
- Experience with digital campaign platforms, analytics tools, and A/B testing methodologies.
Key Performance Indicators (KPIs):
- Total revenue (Digital + Retail)
- Online conversion rate (%)
- Cost per acquisition (CPA)
- Number of new donors acquired
- Average donation value
- ROI on campaigns
- Retail activation performance (footfall to conversion)