Manager

Job Title: BTL Marketing Manager / Executive

Company: Ridhira Group

Location: Hyderabad

Experience: 3–8 Years

Industry Preference: Real Estate / Hospitality / Retail / Events

About Ridhira Group:

Ridhira Group is a premium real estate and wellness brand focused on luxury villa communities, plotted developments, and hospitality experiences. The company delivers high-end lifestyle projects with a strong focus on innovation and customer experience.

Role Overview:

We are looking for a proactive BTL Marketing professional to plan and execute on-ground marketing activities that drive lead generation, brand awareness, and customer engagement for real estate and hospitality projects.

Key Responsibilities:

• Plan and execute BTL marketing activities such as:
  

  • Site activations
    

  • Roadshows
    

  • Mall promotions
    

  • Corporate tie-ups
    

  • Events & exhibitions
    

• Generate qualified leads through offline campaigns.
  

• Coordinate with vendors, agencies, and event partners.
  

• Identify and develop corporate partnerships for lead generation.
  

• Organize and manage project launches and promotional events.
  

• Work closely with the sales team to ensure lead conversion.
  

• Track and report campaign performance and ROI.
  

• Ensure proper branding and visibility at all activity locations.
  

• Handle permissions and logistics for events and activations.
  

• Maintain database of leads generated through BTL activities.
  

Key Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
  

• 3–8 years of experience in BTL marketing (real estate preferred).
  

• Strong experience in event management and on-ground activations.
  

• Proven ability to generate leads through offline channels.
  

• Good vendor management and negotiation skills.
  

• Willingness to travel for events and activations.
  

Preferred Skills:

• Strong networking and relationship-building skills.
  

• Good communication and coordination abilities.
  

• Creative thinking for innovative on-ground campaigns.
  

• Knowledge of Hyderabad market is an advantage.
  

Key Performance Indicators (KPIs):

• Number of leads generated through BTL activities
  

• Cost per lead (CPL)
  

• Event ROI and footfall
  

• Conversion rate from BTL leads
  

• Brand visibility and engagement