Sep 28, 2026 6 hr. ago

Manager – SEO

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Sep 28, 2026 6 hr. ago

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GEP Worldwide (NB Ventures INC) Manager – SEO

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Job Description: SEO, AEO & GEO Manager (B2B)Company: GEPExperience Required: 10+ YearsDomain: B2B – Procurement, Supply Chain & Enterprise SaaSLocation: Airoli, Navi MumbaiEmployment Type: Full-Time About GEPGEP delivers AI-powered procurement and supply chain software and services to Fortune 500 and Global 2000 enterprises. As we scale our digital presence across search engines and emerging AI answer and generative engines, we are looking for a senior search specialist to own organic visibility and connect it directly to pipeline and revenue for our procurement software (GEP Quantum Intelligence) and services business. About the RoleWe are hiring a Senior SEO, AEO & GEO Manager to lead organic and AI-driven discoverability strategy across GEP's website and content ecosystem. This person will drive visibility across traditional search engines (Google, Bing), answer engines (featured snippets, voice search, and related formats), and generative engines (ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews) while ensuring every initiative ties directly back to GEP's B2B demand generation funnel (PQC → MQL → SQL → SAL → Opportunity → Pipeline → Closed Won).This role requires a candidate who understands the nuances of long, complex B2B buying cycles in procurement and supply chain technology, where buyers conduct extensive research analyst reports, RFP content, and comparison content well before engaging with sales. You'd be a good fit if you have:• Experience in B2B enterprise software or SaaS• Strong technical SEO and analytics skills (GSC, GA4, Ahrefs/SEMrush, schema)• Comfort connecting organic performance to MQL, SQL and pipeline metrics Key Responsibilities<ul><li>Strategy & Cross-Functional Leadership</li><li>Own the SEO, AEO, and GEO roadmap for GEP's corporate website, resource center, and product pages.</li><li>Partner with Content, Product Marketing, and Web Development to align organic strategy with PQC, MQL, and SQL targets.</li><li>Present visibility, traffic, and pipeline-impact reports to marketing leadership.</li></ul> SEO (Traditional Search)<ul><li>Own technical SEO for GEP's large, complex enterprise website, including site architecture, crawl budget optimization, Core Web Vitals, structured data and schema, and international/multi-region SEO.</li><li>Build and execute keyword strategy across procurement and supply chain topics, mapping each keyword to the appropriate funnel stage (awareness, consideration, decision).</li><li>Drive domain authority growth in the procurement and supply chain category through digital PR, analyst content syndication, and high-quality backlink acquisition.</li></ul> AEO (Answer Engine Optimization)<ul><li>Optimize content including product pages, info-guide pages, FAQs, comparison pages, and "what is" content to win featured snippets, People Also Ask results, and other answer placements relevant to procurement and supply chain queries.</li><li>Structure content using FAQ schema and entity-based optimization to strengthen answer engine visibility.</li></ul> GEO (Generative Engine Optimization)<ul><li>Build and execute a strategy to improve GEP's visibility and citation frequency across AI and LLM-based engines (ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews) for procurement and supply chain-related queries.</li><li>Strengthen entity authority, structured data, and content clarity so GEP is accurately cited and recommended by generative engines when buyers query AI tools for procurement software recommendations.</li><li>Benchmark GEP's AI-engine share of voice against key competitors.</li></ul> Funnel & Revenue Alignment<ul><li>Maintain strong command of B2B funnel metrics, including PQC, MQL, SQL, SAL, Opportunities, and Pipeline Contribution.</li><li>Partner with Marketing Operations to track organic-sourced leads through the funnel and optimize for lead quality, not just traffic volume.</li><li>Define and report KPIs across the funnel: organic traffic → conversions → MQL → SQL → pipeline → revenue influence.</li></ul> Tools & Analytics<ul><li>Own dashboards connecting SEO, AEO, and GEO performance to CRM and funnel data.</li></ul> Required Skills & Tools ProficiencySEO Platforms: Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, CrazyEgg, SE Ranking, Bing Webmaster Tools, etc.Analytics: GA4, Power BI, Matomo AnalyticsAEO/GEO & AI Visibility Tracking: Perplexity, ChatGPT, Gemini, AthenaHQ or equivalentTechnical SEO: Schema markup, Google Tag Manager, PageSpeed Insights, Core Web VitalsCRM/Marketing Automation: HubSpotFunnel & Attribution: PQC, MQL, SQL, multi-touch attribution modelsCMS: Drupal or equivalent enterprise CMS Required Qualifications<ul><li>10+ years of experience in SEO, with 2–3+ years of hands-on AEO/GEO strategy experience.</li><li>Prior experience in B2B enterprise software/SaaS (procurement, supply chain, ERP, or similar complex-sale categories strongly preferred).</li><li>Deep understanding of long B2B sales cycles and multi-stakeholder buying committees.</li><li>Proven experience aligning SEO and content strategy with sales funnel metrics.</li><li>Strong analytical capabilities and stakeholder communication skills.</li><li>Bachelor’s degree in marketing, Communications, or a related field (or equivalent experience).</li><li>Experience in procurement, supply chain, fintech, or other complex B2B tech categories.</li><li>Experience managing SEO/content teams or agencies.</li></ul><div> </div>

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