Manager - Social Media

Organization Brief :

GUS Global Services is the Indian arm of Global University Systems, a Netherlands-based organisation. GUS Global provides services to its academic partners, including UPES and Pearl Academy in India.

Opportunity : Manager Social Media - UPES

Job Responsibilities :

Social Media :

Content Creation :

- Develop high-quality and engaging content for all social media channels, including text, images, videos, and other multimedia formats.

- Tailor content to suit the preferences of each platform and maintain consistency in brand voice.

Scheduling :

- Create & follow mechanisms to plan, prioritize and maintain daily/weekly/ monthly/quarterly /annual calendar aligned to marketing and business priorities, with clearly defined KPIs.

Paid Social Media Advertising :

- Plan, execute, and monitor paid social media campaigns to boost visibility and achieve marketing objectives.

Analytics and Reporting :

- Track, analyse, and report on key performance metrics, such as engagement, reach, conversion rates, and follower growth.

- Use data-driven insights to optimize social media campaigns.

- Regular monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders.

Influencer and Partnership Collaboration :

- Identify and collaborate with relevant influencers and partners to expand our brand's reach and credibility within the target audience.

Events :

- Live Events management including Live streaming & live updates on social platforms.

Social Listening :

- Stay attuned to online conversations and trends related to our industry, products, and brand. Use social listening tools to gain insights and adapt strategies accordingly.

Social Media Trends and Innovation :

- Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms to ensure our strategies remain current and effective.

- Nurture a consistent one-voice & brand approach across channels in terms of style, language, quality, and aligned with key messages.

- Work collaboratively with the creative & media agency as well as internal stakeholders.

ORM & Community Management :

Monitor and actively engage with our social media communities by responding to comments, messages, and inquiries in a timely and professional manner. Foster positive interactions and address any issues or concerns promptly.

- Executing ORM strategies on Social, Quora & Partner portals like Shiksha. Com etc.

- Content seeding on platforms : Month-on month Q&A seeding across above platforms.

- Reputation Monitoring & analysis : Monitor online mentions, reviews, comments, and discussions across various platforms, including social media, review sites, forums, and news outlets.

- Review Management : Manage online reviews and ratings across social platforms to ensure timely responses and resolution of customer concerns.

- Crisis and Issues Management : Actively monitor and address potential reputation crises or negative situations that may arise online.

- Content Creation & Optimization : Optimise positive content including articles, blogs & social media content.

- Performance Monitoring and Reporting : Track and analyse key metrics, such as sentiment analysis, engagement levels, and brand mentions.